Posts about Marketing strategy

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  1.    Marketing in Africa Interim regional survey results
    Media & analyticsMarketing structure

    Marketing in Africa Interim regional survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…

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  2.    Benchmark on supporting ecommerce with digital marketing
    ChannelsMarketing technologyMarketing technologyMedia transformation

    Benchmark on supporting ecommerce with digital marketing

    Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

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  3.    Survey on digital investment trends and digital agency management
    Agencies & partnersAgency evaluationDigital media transformationMedia transformation

    Survey on digital investment trends and digital agency management

    Survey looking at current and future projected digital marketing investment trends among WFA members.

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  4.    7 Deadly Sins of Marketing
    Advertising & policyBrand purposeBrand reputationGlobal Marketer Week

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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  5.    Survey on digital media auditing
    Ad fraudDigital media transformation

    Survey on digital media auditing

    Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…

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  6.    Survey on digital recruitment agencies used by clients
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing capabilitiesMarketing procurement

    Survey on digital recruitment agencies used by clients

    Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.

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  7.    Benchmark on Global digital marketing organisation/configuration
    Integrated marketingMarketing structureIntegrated marketingDigital media transformationMarketing organisation

    Benchmark on Global digital marketing organisation/configuration

    This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…

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  8.    Benchmark on cost variation in rate cards
    Agencies & partnersAgency remunerationMarketing procurementMarketing procurement

    Benchmark on cost variation in rate cards

    Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.

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  9.    Survey Results: Transmedia and multiscreen marketing
    ChannelsIntegrated marketingIntegrated marketing

    Survey Results: Transmedia and multiscreen marketing

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

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  10.    Benchmark on sensory and behavioural marketing
    Integrated marketingMarketing strategyIntegrated marketingMarketing strategy

    Benchmark on sensory and behavioural marketing

    Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…

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  11.    The elements of digital transformation
    Ad techMarketing strategyDigital media transformationMarketing organisationMarketing strategy

    The elements of digital transformation

    Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…

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  12.    Benchmark on splitting strategic media planning from buying
    Agencies & partnersAgency rostersAgency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on splitting strategic media planning from buying

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

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