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Media & analyticsMarketing structure
Marketing in Africa Interim regional survey results
This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…
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ChannelsMarketing technologyMarketing technologyMedia transformation
Benchmark on supporting ecommerce with digital marketing
Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
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Agencies & partnersAgency evaluationDigital media transformationMedia transformation
Survey on digital investment trends and digital agency management
Survey looking at current and future projected digital marketing investment trends among WFA members.
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Advertising & policyBrand purposeBrand reputationGlobal Marketer Week
7 Deadly Sins of Marketing
New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
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Ad fraudDigital media transformation
Survey on digital media auditing
Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…
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Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing capabilitiesMarketing procurement
Survey on digital recruitment agencies used by clients
Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.
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Integrated marketingMarketing structureIntegrated marketingDigital media transformationMarketing organisation
Benchmark on Global digital marketing organisation/configuration
This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…
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Agencies & partnersAgency remunerationMarketing procurementMarketing procurement
Benchmark on cost variation in rate cards
Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.
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ChannelsIntegrated marketingIntegrated marketing
Survey Results: Transmedia and multiscreen marketing
Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
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Integrated marketingMarketing strategyIntegrated marketingMarketing strategy
Benchmark on sensory and behavioural marketing
Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…
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Ad techMarketing strategyDigital media transformationMarketing organisationMarketing strategy
The elements of digital transformation
Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…
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Agencies & partnersAgency rostersAgency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement
Benchmark on splitting strategic media planning from buying
Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…