Posts about Media transparency & supply-chain

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  1.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraudAudience measurementProgrammatic & ad techAgencies & partnersAdvertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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  2.    Media Contract Guidance for Advertisers: Global Best Practice
    Agency remuneration

    Media Contract Guidance for Advertisers: Global Best Practice

    WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.

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  3.    Media Contract Guidance for Advertisers: Focus on China

    Media Contract Guidance for Advertisers: Focus on China

    The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency…

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  4.    UK programmatic audit suggests improvements in online advertising transparency
    Ad fraudProgrammatic & ad tech

    UK programmatic audit suggests improvements in online advertising transparency

    Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…

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  5.    People first measurement
    Audience measurementChannelsCross-media measurement

    People first measurement

    The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media…

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  6.    Charting a new course in media for 2022 and beyond
    Ad fraudAudience measurementChannelsProgrammatic & ad tech

    Charting a new course in media for 2022 and beyond

    WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…

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  7.    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
    Ad fraudCreativityMarketing technologyGamingDigital media transformationMarketing technology

    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)

    Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…

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  8.    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Audience measurementAdvertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketing

    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

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  9.    Media Forum meeting overview – Improving your inventory media (March 2022)
    Agencies & partnersAgency remunerationAgency managementMarketing effectivenessValue of advertising

    Media Forum meeting overview – Improving your inventory media (March 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

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  10.    Media Forum Meeting Overview (12th May 2021)
    Agency remuneration

    Media Forum Meeting Overview (12th May 2021)

    Meeting overview and presentations from WFA’s Media Forum on 12th May 2021

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  11.    Media Forum Meeting Overview (24th February 2022)
    Programmatic & ad techAdvertising & policyCross-media measurement

    Media Forum Meeting Overview (24th February 2022)

    Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.

    Read more about "Media Forum Meeting Overview (24th February 2022)"
  12.    WFA launches global guide to media contracts excellence
    Programmatic & ad tech

    WFA launches global guide to media contracts excellence

    The guide looks at ten areas of best practice around the world

    Read more about "WFA launches global guide to media contracts excellence"