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Ad fraudAdvertising & policy
Belgium unveils Digital Ad Trust label
New initiative certifies websites that commit to responsible advertising practices
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Swedish Advertisers' guide to digital advertising
New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better…
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Ad fraudGlobal Marketer Week
Putting the Media Charter into action
The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem
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Brand reputationMarketing operations
Danish advertisers create guide to brand safety
Three out four advertisers say there is insufficient transparency in media buying.
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Agencies & partnersAgency rosters
Media Forum Meeting Overview (April 2018, New York)
Overview of the Media Forum held in April 2018 in New York City.
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Ad fraudProgrammatic & ad tech
Media Forum Meeting Overview (March 2018, Shanghai)
Overview of the Media Forum held in March 2018 in Shanghai.
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Ad fraud
Global marketers making radical changes to media management
WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…
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Ad fraudAudience measurementAdvertising & policyCross-media measurementMedia & analytics
European Viewability Measurement Principles
Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
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Programmatic & ad tech
Webinar: Seeing through the Financial Fog
In this webinar, Bill Bruno, CEO North America at Ebiquity, will reveal results from a programmatic study involving the ANA (US),…
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Ad fraudAudience measurementProgrammatic & ad techAdvertising & policyCross-media measurementMedia & analytics
Survey on Media Governance and Guardianship
WFA member survey. For additional details, please log in.
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Programmatic & ad techTrends & forecastsAd techMedia & analyticsMarketing strategyDigital media transformationMarketing strategy
Survey results on Programmatic & trading desks
WFA member survey. For additional details, please log in.
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Webinar on ANA/K2 transparency investigation: findings and recommendations
Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2…