Posts about Media transparency & supply-chain

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1. 
   News
   Ad fraud

   ABA publishes guidance for a more transparent and accountable ad industry in Brazil

   New guide aims to foster better relationships between advertisers and other industry stakeholders

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2. 
   Video
   Ad fraudAudience measurement

   Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms

   MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…

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3. 
   Event reports
   Audience measurement

   Media Forum Meeting Overview (29th September 2021)

   Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.

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4. 
   News
   Programmatic & ad tech

   ANA seeks probe of ‘industry waste’ in programmatic advertising in the US

   U.S. advertiser association issues RFP for study on automated ad buying

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5. 
   News
   Ad fraudAdvertising & policy

   Belgium’s Digital Ad Trust label reaches 63% of Belgians

   DAT Belgium's quality label has a national reach of 63% for display and 34% for video

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6. 
   VideoEvent reports
   Marketing technologyMarketing technology

   Media Forum Meeting Overview (February 2021)

   Overview of the Media Forum held on 18 February, 2021.

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7. 
   News
   Agencies & partnersAdvertising & policyInfluencer marketingInclusive marketing

   Colombian association launches measurement tool for responsible advertising practices

   Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising…

   Read more about "Colombian association launches measurement tool for responsible advertising practices"
8. 
   News
   Ad fraudAdvertising & policy

   Swiss ad industry launches Digital Ad Trust label

   New quality label aims to ensure greater transparency and security in digital advertising in Switzerland

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9. 
   News
   Advertising & policy

   Turkish ad industry launches brand safety alliance

   DPIP aims to help create a safer, more sustainable online media environment in Turkey

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10. 
    Expert opinion
    Agencies & partnersAgency rostersAgency managementMarketing structureMarketing capabilitiesMarketing operations

    Six partner predictions for 2021

    Six of WFA’s strategic partners share their views on what will define marketing for the year…

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11. 
    Event reports
    Programmatic & ad techMarketing technologyMarketing technology

    Media Forum Meeting Overview (November & December 2020)

    Overview of the Media Forum held on 19 November and 3 December 2020

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12. 
    News
    Ad fraud

    Swiss advertisers advise on identifying real clicks

    Association of Swiss Advertisers launches whitepaper on classifying ad impressions

    Read more about "Swiss advertisers advise on identifying real clicks"