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ChannelsMedia transparency
Five takeouts from the predicted media inflation rises
Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…
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Global Marketer Week heads to Brussels
Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian…
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5 take-aways from Buenos Aires
Advertisers’ priorities and concerns in Latin America are more aligned than ever with our members’ global agenda, and…
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AI (Artificial Intelligence)AI
The Ritbot tackles marketers’ deepest fears
Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersInfluencersInfluencers
WFA launches new call for agency cost data
The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…
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2024 sees growth in WFA membership
New companies and organisations have signed up to join WFA in 2024.
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WFA discontinues GARM
Today we announce that GARM will discontinue its activities.
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Nominations open for WFA Global Marketer of the Year 2024
WFA has launched its annual search for a global marketing star who best harnesses creativity and innovation to deliver for their…
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In-House Forum names new chair from Unilever
Shannon Kalkstein, Global Head of U-Studio and UniAdapt at Unilever, has been named as the new chair of the WFA’s In-House…
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Consumer insightData & analytics
WFA names new chairs for Insight Forum and National Associations Council
The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations…
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Digital transformation
Back to digital basics with WFA
Knowledge Spotlights is a series of new courses on key digital marketing topics, designed to help WFA members succeed and boost the…
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WFA President’s Awards recognise six key industry initiatives around the world
Industry associations from France, the Netherlands, Nigeria, Sweden, the UK and the US all recognised for actions that help drive…