Related content
-
Programmatic & ad tech
ANA’s 2024 programmatic benchmark study: progress but challenges remain
Study results reveal improvements in programmatic ad efficiency and transparency, but highlights the ongoing challenge of ensuring…
-
Marketing effectiveness
APAN brings Effie Awards to Portugal
APAN's annual effectiveness awards will be, starting this year, organised under the Effie umbrella
-
German association publishes annual trend barometer
Advertisers anticipate growth in 2025 amid economic challenges
-
Advertising & policy
Australian association launches new environmental claims code
From 1 March, Australian advertisers will have to back up environmental claims with clear evidence
-
Global Marketer Week
L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage
WFA and the Belgian Advertiser Association, UBA, have announced new speakers for the WFA x UBA Conference, which will form the…
-
Global Marketer of the YearCMO
Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
-
Global Marketer of the YearCMO
Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
-
Global Marketer of the YearCMO
Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
-
Global Marketer of the YearCMO
Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
-
Global Marketer of the YearCMO
Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
-
Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change
Marketers have made progress in highlighting their role in achieving UN goals but the stakes are rising. Unless we intensify these…
-
Agency managementAI
In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…