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  1. Knowledge Spotlight: Media Management in China for 2025 and beyond
    Video
    Agencies & partnersAgency remunerationAgency management

    Knowledge Spotlight: Media Management in China for 2025 and beyond
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Media Management in China for 2025 and beyond"
  2. WFA launches new Transparency Tool for media
    Marketing tool

    WFA launches new Transparency Tool for media
    Open to WFA members only

    WFA has launched a new Transparency Tool, in partnership with Ebiquity, designed to help benchmark contact transparency across key…

    Read more about "WFA launches new Transparency Tool for media"
  3. Media and creative: together for superior effectiveness and ROAS (Google)
    Event reports
    Marketing effectiveness

    Media and creative: together for superior effectiveness and ROAS (Google)
    Open to WFA members only

    On the 21st of January 2025, the WFA community was invited to the Google offices in Singapore for an evening of insights and…

    Read more about "Media and creative: together for superior effectiveness and ROAS (Google)"
  4. Privacy and Tech Forum
    Expert opinionVideo
    Digital policyMarketing technologyMarketing technology

    Privacy and Tech Forum
    Open to WFA members only

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

    Read more about "Privacy and Tech Forum"
  5. Cannes Lions

    WFA at Cannes
    Open to WFA members only

    Each year at Cannes, WFA brings together a programme of events available to WFA members, including WFA co-hosted events and WFA…

    Read more about "WFA at Cannes"
  6. Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Video
    Media & analyticsMarketing effectivenessMarketing procurementMarketing technologyDigital media transformationMarketing capabilitiesMarketing procurementMarketing technology

    Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"
  7. Cross-media measurement is an advertisers’ North Star
    Cross-media measurementHalo

    Cross-media measurement is an advertisers’ North Star
    Open to WFA members only

    Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than…

    Read more about "Cross-media measurement is an advertisers’ North Star"
  8. Major multinationals identify six key IP risks of GenAI in marketing
    Marketing technologyAIMarketing technology

    Major multinationals identify six key IP risks of GenAI in marketing
    Open to WFA members only

    Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new WFA report highlights…

    Read more about "Major multinationals identify six key IP risks of GenAI in marketing"
  9. Responsible Food Marketing Policy: WFA key messages
    Briefings & position papers

    Responsible Food Marketing Policy: WFA key messages
    Open to WFA members only

    WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and…

    Read more about "Responsible Food Marketing Policy: WFA key messages"
  10. Spotlight: Sustainable Marketing 2030 - Creativity into Action
    Video
    Sustainability

    Spotlight: Sustainable Marketing 2030 - Creativity into Action
    Open to WFA members only

    Learn more about the role of creativity in sustainable transformation from WFA and Kantar.

    Read more about "Spotlight: Sustainable Marketing 2030 - Creativity into Action"
  11. Sustainability into Action
    Sustainability

    Sustainability into Action
    Open to WFA members only

    New series of WFA playbooks on sustainable marketing from WFA and Kantar offers marketers guidance on how to put theory into…

    Read more about "Sustainability into Action"
  12. The World Ahead 2025 with Tom Standage (The Economist)
    Video

    The World Ahead 2025 with Tom Standage (The Economist)
    Open to WFA members only

    The Economist’s predictive look to the year ahead. Tom Standage, Deputy Editor of The Economist and Editor of The World Ahead,…

    Read more about "The World Ahead 2025 with Tom Standage (The Economist)"