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Audience measurementChannelsProgrammatic & ad tech
Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.
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Channels
Media price inflation trending towards long-term averages
The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit…
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What’s holding back brilliant ideas?
The BetterIdeas Project, a new global study, reveals the challenges stopping creative ideas from flourishing. Julia Kraft,…
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology
Knowledge Spotlight: Growing a Global Brand in Local Soil
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Media & analytics
The rise of insights partnerships
Insights can make the difference between seizing an opportunity and missing the market. Ioana Danila, Senior Manager, Global…
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Agency evaluationAgency remunerationAgency rostersAgency managementMedia transformation
Internationalising Media Agency Contracts
WFA, in partnership with Robert Wegenek (The Quarterback), has launched a new guide to global media agency contracts, designed to…
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Agencies & partnersAgency managementCreativity
Spotlight: Evaluating Better Ideas
Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on…
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Influencer marketing
More than half of multinational brands plan to boost influencer market spend
New WFA research indicates 60% of marketers say influencer marketing is becoming more…
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Marketing procurementMarketing procurement
WFA research reveals new trends showing how brands are responding to changes in content production
Outsourced on-site model on the rise, GenAI is slowly gaining traction, centralisation is back and social and short-form video are a…
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology
Knowledge Spotlight: AI and the Future of Search
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Audience measurementMedia & analyticsMarketing effectivenessMarketing technologyMarketing technology
Knowledge Spotlight: Marketing Mix Modelling 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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CMO
CMO Forum Meeting Overview (March 2025)
Overview of the WFA CMO Forum meeting held in person in Singapore on the 4th of March.