Posts about Rob Dreblow

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1. 
   Benchmark
   Marketing structureCMO

   Benchmark: Global and local brand consistency

   WFA member benchmark on centralising marketing assets and resources into a singular platform

   Read more about "Benchmark: Global and local brand consistency"
2. 
   Event reports
   Advertising & policyCannes LionsCMO

   CMO Forum Meeting Overview, Cannes (June 2024)

   Overview of the WFA CMO Forum held in person in Cannes

   Read more about "CMO Forum Meeting Overview, Cannes (June 2024)"
3. 
   Event reports
   CMO

   CMO Forum Toronto (May 2024)

   Overview of the WFA CMO Forum held in person during WFA's Global Marketer Week in May 2024. 

   Read more about "CMO Forum Toronto (May 2024)"
4. 
   VideoWebinar
   Agencies & partnersCreativityMarketing technologyAIDigital media transformationMarketing technology

   APAC Spotlight: Creative briefing - using AI to stoke EI

   WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…

   Read more about "APAC Spotlight: Creative briefing - using AI to stoke EI"
5. Benchmark
   Marketing structure

   Benchmark: Internal brand communications and engagement

   WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

   Read more about "Benchmark: Internal brand communications and engagement"
6. 
   Video
   Agencies & partnersCreativityMarketing technologyAIDigital media transformationMarketing technology

   Spotlight: Creative briefing - using AI to stoke EI

   WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…

   Read more about "Spotlight: Creative briefing - using AI to stoke EI"
7. 
   Event reports
   Marketing effectiveness

   CMO Forum Connect meeting overview (November 2023)

   Overview of the CMO Forum held in New York City in November 2023

   Read more about "CMO Forum Connect meeting overview (November 2023)"
8. 
   Expert opinionReport
   Trends & forecasts

   The Marketer's Forecast 2024

   MediaLink's global annual survey of 400+ marketing leaders

   Read more about "The Marketer's Forecast 2024"
9. 
   Expert opinion
   Global Marketer of the Year

   Top priorities for Global Marketer of the Year nominees

   With nominations for WFA Global Marketer of the Year 2023 open until October 11, members of the expert jury were asked to share…

   Read more about "Top priorities for Global Marketer of the Year nominees"
10. 
    Event reports

    Winning, and losing, together

    WFA’s partnership with Marketing Matters celebrated its 8th year during Singapore’s iconic Formula 1 week. F1 fans know…

    Read more about "Winning, and losing, together"
11. 
    Video

    Spotlight: Sustainable Marketing 2030

    In the weeks since WFA launched its global research-based thought leadership project “Sustainable Marketing 2030”, in…

    Read more about "Spotlight: Sustainable Marketing 2030"
12. 
    News
    Global Marketer of the Year

    Nominations open for Global Marketer of the Year 2023

    WFA kick-starts its annual search for a star of global marketing with a video celebrating the six previous winners and the power of…

    Read more about "Nominations open for Global Marketer of the Year 2023"