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Agency remunerationTrends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy
Survey: Covid-19 global response (April 2020)
The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19…
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Agencies & partnersTrends & forecastsAgency managementMarketing procurementMarketing structureMarketing procurement
Survey: Maintaining good agency relationships during & after Covid-19 (China specific)
This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…
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Agency remunerationTrends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy
Survey: Covid-19 global response (March 2020)
This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.
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Audience measurementChannelsTrends & forecastsCross-media measurementMarketing effectivenessMedia transformation
Mind the Gap - 2020
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…Read more about "Mind the Gap - 2020" -
Advertising & policyTrends & forecastsDigital policyPrivacy & tech
Webinar: California Consumer Privacy Act - insights for advertisers
Hear from Dan Jaffe, Group EVP Government Relations, ANA (US advertiser association) on key elements of the California Consumer…
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Advertising & policyTrends & forecasts
Webinar: Regulatory pressures on food and beverage marketing around the globe
This webinar covers regulatory trends that may fundamentally restrict food and beverage companies’ longer term ability to…
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ChannelsTrends & forecastsGaming
Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…
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Trends & forecastsMarketing procurementMarketing technologyMarketing capabilitiesMarketing organisationMarketing procurementMarketing technology
Webinar: Digital Asset Management
The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation…
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Trends & forecastsAd techMarketing technologyMarketing technology
Webinar: Blockchain in Marketing
During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current…
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ChannelsIntegrated marketingTrends & forecastsGamingIntegrated marketingDigital media transformation
Gaming Demystified: Unlocking brand growth opportunities in video gaming
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
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ChannelsTrends & forecastsBrand purposeBrand reputationMarketing strategyCannes LionsMarketing strategy
Cannes 2019 Wrap
In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
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Advertising & policyTrends & forecastsMedia & analyticsMarketing strategyMarketing strategy
Member barometer 2019
WFA member survey. For additional details, please log in.