Posts about Trends & forecasts

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  1.    Survey: Covid-19 global response (April 2020)
    Agency remunerationTrends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy

    Survey: Covid-19 global response (April 2020)

    The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19…

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  2.    Survey: Maintaining good agency relationships during & after Covid-19 (China specific)
    Agencies & partnersTrends & forecastsAgency managementMarketing procurementMarketing structureMarketing procurement

    Survey: Maintaining good agency relationships during & after Covid-19 (China specific)

    This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…

    Read more about "Survey: Maintaining good agency relationships during & after Covid-19 (China specific)"
  3.    Survey: Covid-19 global response (March 2020)
    Agency remunerationTrends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy

    Survey: Covid-19 global response (March 2020)

    This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.

    Read more about "Survey: Covid-19 global response (March 2020)"
  4.    Mind the Gap - 2020
    Audience measurementChannelsTrends & forecastsCross-media measurementMarketing effectivenessMedia transformation

    Mind the Gap - 2020

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
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  5.    Webinar: California Consumer Privacy Act - insights for advertisers
    Advertising & policyTrends & forecastsDigital policyPrivacy & tech

    Webinar: California Consumer Privacy Act - insights for advertisers

    Hear from Dan Jaffe, Group EVP Government Relations, ANA (US advertiser association) on key elements of the California Consumer…

    Read more about "Webinar: California Consumer Privacy Act - insights for advertisers"
  6.    Webinar: Regulatory pressures on food and beverage marketing around the globe
    Advertising & policyTrends & forecasts

    Webinar: Regulatory pressures on food and beverage marketing around the globe

    This webinar covers regulatory trends that may fundamentally restrict food and beverage companies’ longer term ability to…

    Read more about "Webinar: Regulatory pressures on food and beverage marketing around the globe"
  7.    Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
    ChannelsTrends & forecastsGaming

    Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming

    During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…

    Read more about "Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming"
  8.    Webinar: Digital Asset Management
    Trends & forecastsMarketing procurementMarketing technologyMarketing capabilitiesMarketing organisationMarketing procurementMarketing technology

    Webinar: Digital Asset Management

    The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation…

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  9.    Webinar: Blockchain in Marketing
    Trends & forecastsAd techMarketing technologyMarketing technology

    Webinar: Blockchain in Marketing

    During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current…

    Read more about "Webinar: Blockchain in Marketing"
  10.    Gaming Demystified: Unlocking brand growth opportunities in video gaming
    ChannelsIntegrated marketingTrends & forecastsGamingIntegrated marketingDigital media transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…

    Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"
  11.    Cannes 2019 Wrap
    ChannelsTrends & forecastsBrand purposeBrand reputationMarketing strategyCannes LionsMarketing strategy

    Cannes 2019 Wrap
    Open to WFA members only

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…

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  12.    Member barometer 2019
    Advertising & policyTrends & forecastsMedia & analyticsMarketing strategyMarketing strategy

    Member barometer 2019

     WFA member survey. For additional details, please log in.

    Read more about "Member barometer 2019"