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Posts about Trends & forecasts

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  1. Project Reconnect masterdeck 2019
    Report
    Trends & forecastsBrand purposeBrand reputationGlobal Marketer Week

    Project Reconnect masterdeck 2019
    Open to WFA members only

    Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…

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  2. Media cost inflation & deflation forecasts 2018
    Trends & forecasts

    Media cost inflation & deflation forecasts 2018

     

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  3. Survey on Global Ad Viewability & Ad Fraud levels
    BenchmarkReport
    Ad fraudAudience measurementProgrammatic & ad techTrends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  4. Europe research: Data-driven advertising and Europeans’ internet use
    Report
    Advertising & policyTrends & forecastsPrivacy & tech

    Europe research: Data-driven advertising and Europeans’ internet use

    This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…

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  5. Survey on Social Media & Social Content Management 2017
    Benchmark
    Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingTrends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureIntegrated marketingMarketing strategy

    Survey on Social Media & Social Content Management 2017

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Social Media & Social Content Management 2017"
  6. Survey results on Programmatic & trading desks
    Benchmark
    Programmatic & ad techTrends & forecastsAd techMedia & analyticsMarketing strategyDigital media transformationMarketing strategy

    Survey results on Programmatic & trading desks

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
  7. Media cost inflation & deflation forecasts 2017
    Trends & forecasts

    Media cost inflation & deflation forecasts 2017

     

    Read more about "Media cost inflation & deflation forecasts 2017"
  8. Media cost inflation & deflation forecasts 2016
    Trends & forecasts

    Media cost inflation & deflation forecasts 2016

     

    Read more about "Media cost inflation & deflation forecasts 2016"
  9. Ad Blocking - the great disruptor
    Trends & forecasts

    Ad Blocking - the great disruptor

     

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  10. The future of category management
    Trends & forecastsMarketing procurementMarketing procurement

    The future of category management

     

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  11. Guide to Programmatic Media (2014)
    Guides & templates
    Programmatic & ad techAgencies & partnersTrends & forecastsAd techAgency managementMedia & analyticsPrivacy & tech

    Guide to Programmatic Media (2014)

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

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