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Programmatic & ad techTrends & forecasts
Nine out of ten marketers in APAC buy media programmatically
Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market
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Programmatic & ad techTrends & forecastsMarketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology
Benchmark: Programmatic Practice & Proficiency in APAC
23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…
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Agencies & partnersAgency evaluationAgency remunerationTrends & forecastsMarketing procurementMarketing strategyMarketing procurementMarketing strategy
Global Agency Remuneration 2018
This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency…
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Agencies & partnersAgency evaluationAgency remunerationTrends & forecastsAgency managementMarketing effectivenessMarketing procurementMarketing procurement
Survey on Performance Marketing
The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…
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ChannelsTrends & forecastsMedia & analyticsMarketing strategyMarketing strategy
TV and online video costs to rise considerably, forecasts show
WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media
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ChannelsTrends & forecastsMedia & analytics
Media cost inflation & deflation forecasts 2019
Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…
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Agency evaluationIntegrated marketingTrends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy
Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Agencies & partnersAgency evaluationTrends & forecastsBrand purposeMarketing procurementMarketing operationsMarketing procurement
Why an Eco-Friendly Production Makes a World of Sense
The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the…
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Agency evaluationTrends & forecastsAgency managementCreativityMedia & analyticsMarketing procurementContent marketingMarketing operationsMarketing procurement
Survey on content production-data and benchmarking
WFA member survey. For additional details, please log in.
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Trends & forecasts
GroupM's TYNY June 2018
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Ad fraudAudience measurementAdvertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectiveness
Global viewability benchmarks 2017
WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
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Agencies & partnersAgency evaluationTrends & forecastsAgency managementMarketing structure
Mergers & Acquisitions 2017
This study provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…