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Marketing strategyMarketing strategy
GDPR data-privacy rules signal a welcome revolution, says WFA CEO
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WFA CEO: 2017 in review
Stephan Loerke, WFA's CEO, looks back at 2017 and what it meant from a brand owners' perspective
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Erard Gilles joins WFA's public affairs team
Erard’s work will focus on online advertising and digital policy.
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Global Marketer Week
State of the Union at Global Marketer Week 2017
David Wheldon, WFA President, CMO RBS
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Digital policyGlobal Marketer Week
WFA statement on Coalition for Better Ads standards
Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…
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Digital policyGlobal Marketer Week
WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke
Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…
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Ad fraudProgrammatic & ad tech
WFA reacts to recent stories on ad misplacement
Stephan Loerke, WFA CEO, in relation to the recent headlines in the UK media*
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Marketing strategyMarketing strategy
WFA President predicts the year ahead for marketing
What a year we have left behind: much to reflect on, much to learn from and much to forget but, above all, much to look forward…
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Digital Governance Exchange: 2016 Year in Review
In 2016 the concept of digital governance continued to grow in importance within many brands. Previously, good governance was…
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Policy Action Group: 2016 Year in Review
Certain sectors continue to face major threats to their ability to communicate with consumers, such as food, alcohol, energy drinks…
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Responsible Advertising and Children Programme: 2016 Year in Review
RAC now brings together over 900 people globally who have a direct stake in the sensitive issue of marketing and children. The…
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Insight Forum: 2016 Year in Review
The objective of INSIGHTFORUM is to improve how consumer insight specialists and marketers work together to generate actionable…