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2016 was a challenging and fascinating year for the media industry, with transparency, ad fraud and programmatic all key concerns.…
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IMC Forum: 2016 Year in Review
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CMO Forum: 2016 Year in Review
2016 proved to be the most dynamic year yet for the CMOFORUM, an exclusive, invitation only peer network that offers some of the…
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Advertising & policy
WFA CEO: 2016 in review
WFA CEO Stephan Loerke reflects on the year 2016
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Good digital governance is increasingly being recognised as a key enabler of progress, allowing companies to embrace technologies…
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CMO FORUM: 2015 Year in Review
CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the…
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IMC FORUM: 2015 Year in Review
Six years since the launch of the WFA IMCFORUM in 2009, the network has grown significantly in size and geographical footprint.
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In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.