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Cannes Lions
8 CMOs: “My big insight from Cannes”
Each marketer will have taken something different from their Cannes experience this year. We asked eight CMOs for their key…
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Cannes Lions
8 CMOs on how AI is changing brand marketing
WFA members reveal how AI is already impacting on their processes and people and how they plan to develop their…
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Cannes Lions
CMOs share biggest lessons of 2025
Coping with uncertainty, boosting creativity and focusing on your people are key agenda items for many CMOs.
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Candid CMO
The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab
When you’ve been with the company since Day 1, change is inevitable. Cheryl Goh, Group VP of Marketing at Grab, explains how…
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AI
In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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Cannes Lions
Celebrating creativity with #NotInCannes
While many in our industry were in Cannes last month celebrating creativity, members of WFA’s Asia Advisory…
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Cannes Lions
Uncertainty on the Croisette
Talk of AI dominated Cannes, but I believe creativity will continue to make the difference in a world focused on data and tech. Some…
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Cannes Lions
Key trends from Cannes jurors and commentators
Cannes Lions jury presidents and commentators share their views on this year's edition of the festival.
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Cannes Lions
What do CMOs want from Cannes?
Delegates at WFA Global Marketer Week were asked what the issues were they would like to see make headlines at Cannes Lions this…
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Marketing technologyAIMarketing technology
AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
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Candid CMO
The Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich
Conny Kalcher, Group Chief Customer Officer at Zurich Insurance, explains the appeal of the insurance industry and how the right…
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Brand reputation
WFA Better Marketing Pod Episode 41 with Marcel Marcondes, AB InBev
The marketing landscape is undergoing profound shifts, requiring marketers to rethink traditional approaches. At the forefront of…