Working groups

In-House Forum

WFA's In-House Forum

WFA's In-House Forum helps senior global marketing professionals navigate the process of in-housing for their organisation.

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WFA's In-House Forum

Based on the growing trend of in-housing creative services, the WFA In-House Forum was launched to provide WFA members a voluntary platform to share experiences, challenges and solutions on their own models. From creative to programmatic, this group covers all the common areas when bringing services in-house. Topics of discussion include agile ways of working, measuring performance & success of your in-house agency, and expanding capabilities & skill sets. Value is delivered through critical research and reports, physical and remote forums, and online tools and benchmarking services.

Key resources

Global Trends in Agency In-Housing 2023

Global Trends in Agency In-Housing 2023

This research by WFA and The Observatory suggests in-housing is set for continued growth.
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In-House agency webinar

In-House agency webinar

Watch this In-House webinar about agency trends and challenges, hosted by WFA.
Watch here
Other In-House Forum Resources

Other In-House Forum Resources

In this In-House Forum resources hub you will find more in-housing related benchmarks, surveys, reports, videos and webinars.
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Upcoming Forum events

There are no meetings published at the moment. Please check back later!

The In-House Forum is chaired by Shannon Kalkstein, former Global Head of U-Studio and UniAdapt at Unilever.

News

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  1. In-House Forum Meeting Overview (May 2025)
    Event reports
    In-housing

    In-House Forum Meeting Overview (May 2025)

    WFA

    Overview of WFA’s In-House Forum held on 8 May 2025

    Read more about "In-House Forum Meeting Overview (May 2025)"
  2. In-House Forum Meeting Overview (March 2025)
    Event reports
    Agency management

    In-House Forum Meeting Overview (March 2025)

    WFA

    Overview of the In-House forum held remotely on 27th March 2025

    Read more about "In-House Forum Meeting Overview (March 2025)"
  3. Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
    Global Marketer Week

    Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties

    WFA

    As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable…

    Read more about "Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties"

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