Based on the growing trend of in-housing creative services, the WFA In-House Forum was launched to provide WFA members a voluntary platform to share experiences, challenges and solutions on their own models. From creative to programmatic, this group covers all the common areas when bringing services in-house. Topics of discussion include agile ways of working, measuring performance & success of your in-house agency, and expanding capabilities & skill sets. Value is delivered through critical research and reports, physical and remote forums, and online tools and benchmarking services.
In-House Forum
Key resources

Global Trends in Agency In-Housing 2023
This research by WFA and The Observatory suggests in-housing is set for continued growth.
See more 
In-House agency webinar
Watch this In-House webinar about agency trends and challenges, hosted by WFA.
Watch here 
Other In-House Forum Resources
In this In-House Forum resources hub you will find more in-housing related benchmarks, surveys, reports, videos and webinars.
See more Upcoming Forum events
There are no meetings published at the moment. Please check back later!
The In-House Forum is chaired by Shannon Kalkstein, former Global Head of U-Studio and UniAdapt at Unilever.
News
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In-housing
In-House Forum Meeting Overview (May 2025)
Overview of WFA’s In-House Forum held on 8 May 2025
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Agency management
In-House Forum Meeting Overview (March 2025)
Overview of the In-House forum held remotely on 27th March 2025
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Global Marketer Week
Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
As part of WFA Global Marketer Week, our specialist forums will hold standalone forum sessions to discuss and develop workable…
For more information or questions, please contact us
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Julia Kraft
j.kraft@wfanet.org -
Brenna Brandes
b.brandes@wfanet.org