National Associations overview

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette van Swinderen

    Henriette van Swinderen

    Director, bvA (the Netherlands)

WFA Contact

Events

Upcoming NAC meetings and events

  1. National Associations Council

    Brussels Belgium

    21 Mar 2025

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Updates & industry initiatives from the NAC network

  1.    Dutch association receives royal designation for 100 years of representing the interests of advertisers
    Self-regulationValue of advertising

    Dutch association receives royal designation for 100 years of representing the interests of advertisers

    bvA challenges brand leaders to play an active role in addressing societal issues

    Read more about "Dutch association receives royal designation for 100 years of representing the interests of advertisers"
  2.    Ad Net Zero goes global to help the ad industry achieve net zero

    Ad Net Zero goes global to help the ad industry achieve net zero

    Initial focus of the global expansion will be in major advertising markets including the US and several EU countries

    Read more about "Ad Net Zero goes global to help the ad industry achieve net zero"
  3.    How industry associations are supporting the ad industry and people of Ukraine

    How industry associations are supporting the ad industry and people of Ukraine

    Industry associations in Europe and beyond have been rallying their members and the advertising industry to support the people of…

    Read more about "How industry associations are supporting the ad industry and people of Ukraine"
  4.    Marketing Finland creates label for companies and organisations helping Ukraine

    Marketing Finland creates label for companies and organisations helping Ukraine

    The “Ukraine Brand” aims to help the Finnish private and public sector show their support for Ukraine and encourage…

    Read more about "Marketing Finland creates label for companies and organisations helping Ukraine"
  5.    Slovenian association helps Ukrainian families through creative competition and NFTs

    Slovenian association helps Ukrainian families through creative competition and NFTs

    SOZ converts creative works into NFTs to raise funds for Ukrainian families taking refuge in Slovenia

    Read more about "Slovenian association helps Ukrainian families through creative competition and NFTs"
  6.    ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes
    Agency review & pitching

    ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes

    New pledge aims to improve transparency, mental wellbeing and quality of work and reduce costs and wastage in the pitching…

    Read more about "ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes"
  7.    Estonia celebrates the power of creativity

    Estonia celebrates the power of creativity

    TULI’s Golden Egg highlighted the best marketing campaigns in Estonia out of over 800 submissions

    Read more about "Estonia celebrates the power of creativity"
  8.    ANA unveils guidelines for working with diverse suppliers
    Diversity & Inclusion

    ANA unveils guidelines for working with diverse suppliers

    New guidelines aims to help marketers improve their ways of working with diverse media suppliers and strengthen their DEI…

    Read more about "ANA unveils guidelines for working with diverse suppliers"
  9.    Unstereotype Alliance launches Argentina chapter
    Diversity & Inclusion

    Unstereotype Alliance launches Argentina chapter

    Signatories include Avon, Diageo, Mastercard, SAP and Unilever, with the Argentine Chamber of Advertisers (CAA) and Women in…

    Read more about "Unstereotype Alliance launches Argentina chapter"
  10.    Malaysian association elects new president

    Malaysian association elects new president

    Claudian Navin Stanislaus is the new president of MAA

    Read more about "Malaysian association elects new president"
  11.    Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine

    Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine

    TULI's toolkit aims to provide companies and grocers with graphics that are more consistent and visually recognisable to consumers…

    Read more about "Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine"
  12.    National industry associations from 29 countries gather in Athens
    Brand safetyBrand safetyMedia measurement

    National industry associations from 29 countries gather in Athens

    WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…

    Read more about "National industry associations from 29 countries gather in Athens"
  13.    In the spotlight: Indian Society of Advertisers’ Sushil Matey

    In the spotlight: Indian Society of Advertisers’ Sushil Matey

    Meet Sushil Matey, CEO of ISA

    Read more about "In the spotlight: Indian Society of Advertisers’ Sushil Matey"
  14.    WFA President’s Awards recognise exceptional industry initiatives around the world

    WFA President’s Awards recognise exceptional industry initiatives around the world

    Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil…

    Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"
  15.    Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war

    Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war

    Marketing Finland and influencer marketing agencies aim to combat disinformation and racism on social media

    Read more about "Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war"
  16.    1 TL spent on advertising in Turkey generates 19.4 TL in GDP
    Value of advertising

    1 TL spent on advertising in Turkey generates 19.4 TL in GDP

    Turkish industry alliance, DPIP, unveils Value of Advertising study

    Read more about "1 TL spent on advertising in Turkey generates 19.4 TL in GDP"
  17.    Slovenia association appoints new board

    Slovenia association appoints new board

    Andreja Zadnik Andoljšek is the new president of the Slovenian Association of Advertisers

    Read more about "Slovenia association appoints new board"
  18.    Sweden’s cross-media measurement initiative unveils industry standard for media buying
    Media measurement

    Sweden’s cross-media measurement initiative unveils industry standard for media buying

    New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively

    Read more about "Sweden’s cross-media measurement initiative unveils industry standard for media buying"
  19.    University students in Spain win big for effective advertising pitches

    University students in Spain win big for effective advertising pitches

    AEA announces winners of effectiveness programme to inspire new marketing talent

    Read more about "University students in Spain win big for effective advertising pitches"
  20.    Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria
    Diversity & Inclusion

    Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria

    UN Women-led coalition to help eradicate stereotypes in ads now present in 11 of the largest ad markets

    Read more about "Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria"
  21.    ABA publishes guidance for a more transparent and accountable ad industry in Brazil
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety

    ABA publishes guidance for a more transparent and accountable ad industry in Brazil

    New guide aims to foster better relationships between advertisers and other industry stakeholders

    Read more about "ABA publishes guidance for a more transparent and accountable ad industry in Brazil"
  22.    The Philippines celebrates courage and optimism in brand marketing

    The Philippines celebrates courage and optimism in brand marketing

    McDonald’s Philippines wins Grand PANAta Award for transforming their party areas into ‘McClassrooms’ for teachers…

    Read more about "The Philippines celebrates courage and optimism in brand marketing"
  23.    Pakistan association welcomes first female chair

    Pakistan association welcomes first female chair

    Zeelaf Munir is the new chairperson of PAS

    Read more about "Pakistan association welcomes first female chair"
  24.    GARM x National Associations partnership meeting
    Brand safetyBrand safety

    GARM x National Associations partnership meeting
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    Recording of the GARM meeting with heads and…

    Read more about "GARM x National Associations partnership meeting"