The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council

Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Upcoming NAC meetings and events
WFA National Association member-only content
The content in this section is only available to WFA National Association members. If your company is a WFA National Association member, please log in or create an account to use it.
Updates & industry initiatives from the NAC network
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Self-regulationValue of advertising
Dutch association receives royal designation for 100 years of representing the interests of advertisers
bvA challenges brand leaders to play an active role in addressing societal issues
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Ad Net Zero goes global to help the ad industry achieve net zero
Initial focus of the global expansion will be in major advertising markets including the US and several EU countries
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How industry associations are supporting the ad industry and people of Ukraine
Industry associations in Europe and beyond have been rallying their members and the advertising industry to support the people of…
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Marketing Finland creates label for companies and organisations helping Ukraine
The “Ukraine Brand” aims to help the Finnish private and public sector show their support for Ukraine and encourage…
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Slovenian association helps Ukrainian families through creative competition and NFTs
SOZ converts creative works into NFTs to raise funds for Ukrainian families taking refuge in Slovenia
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Agency review & pitching
ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes
New pledge aims to improve transparency, mental wellbeing and quality of work and reduce costs and wastage in the pitching…
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Estonia celebrates the power of creativity
TULI’s Golden Egg highlighted the best marketing campaigns in Estonia out of over 800 submissions
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Diversity & Inclusion
ANA unveils guidelines for working with diverse suppliers
New guidelines aims to help marketers improve their ways of working with diverse media suppliers and strengthen their DEI…
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Diversity & Inclusion
Unstereotype Alliance launches Argentina chapter
Signatories include Avon, Diageo, Mastercard, SAP and Unilever, with the Argentine Chamber of Advertisers (CAA) and Women in…
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Malaysian association elects new president
Claudian Navin Stanislaus is the new president of MAA
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Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine
TULI's toolkit aims to provide companies and grocers with graphics that are more consistent and visually recognisable to consumers…
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Brand safetyBrand safetyMedia measurement
National industry associations from 29 countries gather in Athens
WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…
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In the spotlight: Indian Society of Advertisers’ Sushil Matey
Meet Sushil Matey, CEO of ISA
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WFA President’s Awards recognise exceptional industry initiatives around the world
Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil…
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Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war
Marketing Finland and influencer marketing agencies aim to combat disinformation and racism on social media
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Value of advertising
1 TL spent on advertising in Turkey generates 19.4 TL in GDP
Turkish industry alliance, DPIP, unveils Value of Advertising study
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Slovenia association appoints new board
Andreja Zadnik Andoljšek is the new president of the Slovenian Association of Advertisers
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Media measurement
Sweden’s cross-media measurement initiative unveils industry standard for media buying
New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively
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University students in Spain win big for effective advertising pitches
AEA announces winners of effectiveness programme to inspire new marketing talent
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Diversity & Inclusion
Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria
UN Women-led coalition to help eradicate stereotypes in ads now present in 11 of the largest ad markets
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety
ABA publishes guidance for a more transparent and accountable ad industry in Brazil
New guide aims to foster better relationships between advertisers and other industry stakeholders
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The Philippines celebrates courage and optimism in brand marketing
McDonald’s Philippines wins Grand PANAta Award for transforming their party areas into ‘McClassrooms’ for teachers…
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Pakistan association welcomes first female chair
Zeelaf Munir is the new chairperson of PAS
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Brand safetyBrand safety
GARM x National Associations partnership meeting
Please note that GARM was discontinued on August 8 2024. See more here.
Recording of the GARM meeting with heads and…