National Associations overview

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette van Swinderen

    Henriette van Swinderen

    Director, bvA (the Netherlands)

WFA Contact

Events

Upcoming NAC meetings and events

  1. National Associations Council

    Brussels Belgium

    21 Mar 2025

    Show more

Updates & industry initiatives from the NAC network

  1.    Webinar: How national associations can get involved in GARM
    Brand safetyBrand safety

    Webinar: How national associations can get involved in GARM
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    In this webinar, we discuss the critical role…

    Read more about "Webinar: How national associations can get involved in GARM"
  2.    WFA launches Latin American guide to diversity and representation through the creative process
    Diversity & Inclusion

    WFA launches Latin American guide to diversity and representation through the creative process

    New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative…

    Read more about "WFA launches Latin American guide to diversity and representation through the creative process"
  3.    Denmark, Finland and Sweden launch Nordic alliance for responsible media
    Brand safetyBrand safety

    Denmark, Finland and Sweden launch Nordic alliance for responsible media
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    GARM Nordic seeks to improve digital safety in…

    Read more about "Denmark, Finland and Sweden launch Nordic alliance for responsible media"
  4.    Norwegian ad industry unveils new guidance to diversity strategy and recruitment
    Diversity & Inclusion

    Norwegian ad industry unveils new guidance to diversity strategy and recruitment

    ANFO and other industry associations aim to jointly improve diversity in Norway advertising

    Read more about "Norwegian ad industry unveils new guidance to diversity strategy and recruitment"
  5.    Canadian association appoints lead for cross-media measurement initiative
    Audience measurementMedia measurement

    Canadian association appoints lead for cross-media measurement initiative

    ACA expedites CMM efforts with ex-Walmart media executive Jennifer Holgate named Director, Cross Media Measurement

    Read more about "Canadian association appoints lead for cross-media measurement initiative"
  6.    Kenyan association launches mentorship programme for marketers and students

    Kenyan association launches mentorship programme for marketers and students

    New initiative by MSK and mentorship platform Prosper Mentor aims to help drive growth in the marketing industry

    Read more about "Kenyan association launches mentorship programme for marketers and students"
  7.    Italian association appoints new Director General

    Italian association appoints new Director General

    Raffaele Pastore is the new Director General of UPA

    Read more about "Italian association appoints new Director General"
  8.    Paraguay association welcomes first female president

    Paraguay association welcomes first female president

    Patricia Toyotoshi is the new president of CAP

    Read more about "Paraguay association welcomes first female president"
  9.    In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto

    In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto

    Meet Eka Sugiarto, President of APPINA and Head of Media at Unilever Indonesia & SEAA

    Read more about "In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto"
  10.    In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher

    In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher

    Meet Ľubomír Tuchscher, Executive Director of SZZV

    Read more about "In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher"
  11.    Slovenian association launches international internship programme for young creatives

    Slovenian association launches international internship programme for young creatives

    New initiative by SOZ and Dutch industry association VIA aims to attract new talent in advertising, with the support of…

    Read more about "Slovenian association launches international internship programme for young creatives"
  12.    ICAS Global Awards recognise innovative initiatives around advertising self-regulation
    Self-regulation

    ICAS Global Awards recognise innovative initiatives around advertising self-regulation

    Self-regulatory organisations in five countries awarded for helping develop more effective and impactful advertising…

    Read more about "ICAS Global Awards recognise innovative initiatives around advertising self-regulation"
  13.    Swedish advertisers create industry standard for marketing effectiveness
    Marketing effectiveness

    Swedish advertisers create industry standard for marketing effectiveness

    “Effectiveness System” features 36 KPIs aimed at creating better solutions to measuring effectiveness

    Read more about "Swedish advertisers create industry standard for marketing effectiveness"
  14.    UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
    Diversity & Inclusion

    UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace

    Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising

    Read more about "UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace"
  15.    US ad industry sees significant growth in supplier diversity
    Diversity & InclusionAgency rosters

    US ad industry sees significant growth in supplier diversity

    New ANA report highlights growing importance of hiring diverse suppliers among marketers

    Read more about "US ad industry sees significant growth in supplier diversity"
  16.    ABG publishes guidelines for gender portrayal in UAE advertising

    ABG publishes guidelines for gender portrayal in UAE advertising

    New industry guidance aims to advance gender equality in the UAE

    Read more about "ABG publishes guidelines for gender portrayal in UAE advertising"
  17.    27 national associations address cross-media measurement and brand safety concerns
    Brand safetyBrand safetyMedia measurement

    27 national associations address cross-media measurement and brand safety concerns

    National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…

    Read more about "27 national associations address cross-media measurement and brand safety concerns"
  18.    WFA President’s Awards recognise exceptional industry initiatives around the world

    WFA President’s Awards recognise exceptional industry initiatives around the world

    Industry Associations from France, Japan, Norway, Turkey, the UK and the USA recognised for outstanding marketing…

    Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"
  19.    Spanish ad industry publishes manifesto for the future of advertising
    Self-regulationValue of advertising

    Spanish ad industry publishes manifesto for the future of advertising

    AEA and 18 industry associations in Spain call for a modern regulatory framework for advertising

    Read more about "Spanish ad industry publishes manifesto for the future of advertising"
  20.    ANA seeks probe of ‘industry waste’ in programmatic advertising in the US
    Media transparencyProgrammatic

    ANA seeks probe of ‘industry waste’ in programmatic advertising in the US

    U.S. advertiser association issues RFP for study on automated ad buying

    Read more about "ANA seeks probe of ‘industry waste’ in programmatic advertising in the US"
  21.    In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides

    In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides

    Meet Christiana Paschalides, General Manager of Cyprus Advertisers’ Association

    Read more about "In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides"
  22.    Belgian association welcomes new CEO

    Belgian association welcomes new CEO

    Ex-P&G Brand VP Luc Suykens is the new CEO of UBA

    Read more about "Belgian association welcomes new CEO"
  23.    Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities

    Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities

    APAN's new initiatives aim to provide marketers with a platform to exchange ideas and debate on industry's biggest issues

    Read more about "Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities"
  24.    Belgium’s Digital Ad Trust label reaches 63% of Belgians
    Ad fraud & verificationBrand safetyMedia transparencyBrand safety

    Belgium’s Digital Ad Trust label reaches 63% of Belgians

    DAT Belgium's quality label has a national reach of 63% for display and 34% for video

    Read more about "Belgium’s Digital Ad Trust label reaches 63% of Belgians"