The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council

Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Upcoming NAC meetings and events
WFA National Association member-only content
The content in this section is only available to WFA National Association members. If your company is a WFA National Association member, please log in or create an account to use it.
Updates & industry initiatives from the NAC network
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Brand safetyBrand safety
Webinar: How national associations can get involved in GARM
Please note that GARM was discontinued on August 8 2024. See more here.
In this webinar, we discuss the critical role…
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Diversity & Inclusion
WFA launches Latin American guide to diversity and representation through the creative process
New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative…
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Brand safetyBrand safety
Denmark, Finland and Sweden launch Nordic alliance for responsible media
Please note that GARM was discontinued on August 8 2024. See more here.
GARM Nordic seeks to improve digital safety in…
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Diversity & Inclusion
Norwegian ad industry unveils new guidance to diversity strategy and recruitment
ANFO and other industry associations aim to jointly improve diversity in Norway advertising
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Audience measurementMedia measurement
Canadian association appoints lead for cross-media measurement initiative
ACA expedites CMM efforts with ex-Walmart media executive Jennifer Holgate named Director, Cross Media Measurement
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Kenyan association launches mentorship programme for marketers and students
New initiative by MSK and mentorship platform Prosper Mentor aims to help drive growth in the marketing industry
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Italian association appoints new Director General
Raffaele Pastore is the new Director General of UPA
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Paraguay association welcomes first female president
Patricia Toyotoshi is the new president of CAP
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In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto
Meet Eka Sugiarto, President of APPINA and Head of Media at Unilever Indonesia & SEAA
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In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher
Meet Ľubomír Tuchscher, Executive Director of SZZV
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Slovenian association launches international internship programme for young creatives
New initiative by SOZ and Dutch industry association VIA aims to attract new talent in advertising, with the support of…
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Self-regulation
ICAS Global Awards recognise innovative initiatives around advertising self-regulation
Self-regulatory organisations in five countries awarded for helping develop more effective and impactful advertising…
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Marketing effectiveness
Swedish advertisers create industry standard for marketing effectiveness
“Effectiveness System” features 36 KPIs aimed at creating better solutions to measuring effectiveness
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Diversity & Inclusion
UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising
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Diversity & InclusionAgency rosters
US ad industry sees significant growth in supplier diversity
New ANA report highlights growing importance of hiring diverse suppliers among marketers
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ABG publishes guidelines for gender portrayal in UAE advertising
New industry guidance aims to advance gender equality in the UAE
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Brand safetyBrand safetyMedia measurement
27 national associations address cross-media measurement and brand safety concerns
National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…
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WFA President’s Awards recognise exceptional industry initiatives around the world
Industry Associations from France, Japan, Norway, Turkey, the UK and the USA recognised for outstanding marketing…
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Self-regulationValue of advertising
Spanish ad industry publishes manifesto for the future of advertising
AEA and 18 industry associations in Spain call for a modern regulatory framework for advertising
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Media transparencyProgrammatic
ANA seeks probe of ‘industry waste’ in programmatic advertising in the US
U.S. advertiser association issues RFP for study on automated ad buying
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In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides
Meet Christiana Paschalides, General Manager of Cyprus Advertisers’ Association
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Belgian association welcomes new CEO
Ex-P&G Brand VP Luc Suykens is the new CEO of UBA
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Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities
APAN's new initiatives aim to provide marketers with a platform to exchange ideas and debate on industry's biggest issues
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Ad fraud & verificationBrand safetyMedia transparencyBrand safety
Belgium’s Digital Ad Trust label reaches 63% of Belgians
DAT Belgium's quality label has a national reach of 63% for display and 34% for video