Posts about Advertising & policy

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1. 
   Briefings & position papers
   Advertising & policyAI

   Responsible AI principles

   An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI

    

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2. 
   Event reports
   Advertising & policyDigital policy

   PAG Meeting Overview (June 2024)

   Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 11 June 2024

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3. 
   Event reports
   Advertising & policyCannes LionsCMO

   CMO Forum Meeting Overview, Cannes (June 2024)

   Overview of the WFA CMO Forum held in person in Cannes

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4. 
   Benchmark
   Agencies & partnersAdvertising & policyInclusive marketing

   Survey: DEI in Content Production

   WFA member survey exploring company maturity and practices related to DEI in content production.

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5. 
   Event reports
   Advertising & policyDigital policyAI

   AI Community meeting overview (April 2024)

   Overview of the AI Community meeting held remotely on 24 April 2024.

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6. 
   Advertising & policyDigital policy

   The DSA implementation and enforcement tracker

   A tracker of the implementation measures taken by key online platforms to meet the advertising-related obligations in the EU’s…

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7. 
   Event reports
   Advertising & policyDigital policyPrivacy & tech

   TPA Taskforce overview (April 2024)

   Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 4 April 2024

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8. 
   Event reports
   Advertising & policyDigital policyPrivacy & tech

   DGX meeting overview (March 2024)

   Overview of the Digital Governance Exchange meeting held in London on 14 March 2024.

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9. 
   Benchmark
   Advertising & policy

   WFA Benchmark: Environmental Claims findings report

   WFA member benchmark on green claims and how brands are navigating increasing scrutiny

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10. 
    Advertising & policy

    RAC Programme Meeting Overview (February 2024)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21…

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11. 
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (February 2024)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 February 2024

    Read more about "PAG Meeting Overview (February 2024)"
12. 
    Report
    Advertising & policyMarketing effectivenessMarketing technologyMarketing technology

    Brands are trailing on data transformation

    If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…

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