Posts about Advertising & policy

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  1.    Responsible AI principles
    Advertising & policyAI

    Responsible AI principles

    An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI

     

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  2.    PAG Meeting Overview (June 2024)
    Advertising & policyDigital policy

    PAG Meeting Overview (June 2024)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 11 June 2024

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  3.    CMO Forum Meeting Overview, Cannes (June 2024)
    Advertising & policyCannes LionsCMO

    CMO Forum Meeting Overview, Cannes (June 2024)

    Overview of the WFA CMO Forum held in person in Cannes

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  4.    Survey: DEI in Content Production
    Agencies & partnersAdvertising & policyInclusive marketing

    Survey: DEI in Content Production

    WFA member survey exploring company maturity and practices related to DEI in content production.

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  5.    AI Community meeting overview (April 2024)
    Advertising & policyDigital policyAI

    AI Community meeting overview (April 2024)

    Overview of the AI Community meeting held remotely on 24 April 2024.

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  6.    The DSA implementation and enforcement tracker
    Advertising & policyDigital policy

    The DSA implementation and enforcement tracker

    A tracker of the implementation measures taken by key online platforms to meet the advertising-related obligations in the EU’s…

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  7.    TPA Taskforce overview (April 2024)
    Advertising & policyDigital policyPrivacy & tech

    TPA Taskforce overview (April 2024)

    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 4 April 2024

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  8.    DGX meeting overview (March 2024)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (March 2024)

    Overview of the Digital Governance Exchange meeting held in London on 14 March 2024.

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  9.    WFA Benchmark: Environmental Claims findings report
    Advertising & policy

    WFA Benchmark: Environmental Claims findings report

    WFA member benchmark on green claims and how brands are navigating increasing scrutiny

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  10.    RAC Programme Meeting Overview (February 2024)
    Advertising & policy

    RAC Programme Meeting Overview (February 2024)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21…

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  11.    PAG Meeting Overview (February 2024)
    Advertising & policyDigital policy

    PAG Meeting Overview (February 2024)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 February 2024

    Read more about "PAG Meeting Overview (February 2024)"
  12.    Brands are trailing on data transformation
    Advertising & policyMarketing effectivenessMarketing technologyMarketing technology

    Brands are trailing on data transformation

    If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…

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