Posts about Agency remuneration

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  1.    Knowledge Spotlight: Agency Remuneration 101
    Agencies & partnersAgency remunerationMarketing operations

    Knowledge Spotlight: Agency Remuneration 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

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  2.    Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments
    Agency remunerationCreativityMarketing procurementMarketing procurement

    Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments

    There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel…

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  3.    Spotlight: The Evolution of Sponsorship
    Agencies & partnersAgency remuneration

    Spotlight: The Evolution of Sponsorship

    Sponsorship has grown up.

    For many brands, sponsorship used to be viscerally driven, often without any strategy and often…

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  4.    Spotlight: Search Engine Optimisation (SEO)
    Agencies & partnersAgency remunerationAI

    Spotlight: Search Engine Optimisation (SEO)

    The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.

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  5.    Spotlight: A 2023 Agency Roundup - Beyond the Surface
    Agencies & partnersAgency remuneration

    Spotlight: A 2023 Agency Roundup - Beyond the Surface

    Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome…

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  6.    Spotlight: Enhancing Media Transparency in China: Actionable Insights
    Agencies & partnersAgency remuneration

    Spotlight: Enhancing Media Transparency in China: Actionable Insights

    Unlock the secrets of Chinese media buying and contract compliance – your roadmap to transparency. Join experts…

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  7.    The Future of Media Agency Models: Change is Coming
    Agency evaluationAgency remunerationAgency rostersAgency management

    The Future of Media Agency Models: Change is Coming
    Open to WFA members only

    A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…

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  8.    Media Contract Guidance for Advertisers: Global Best Practice
    Agency remuneration

    Media Contract Guidance for Advertisers: Global Best Practice

    WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.

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  9.    Saving money without reducing your impact
    Agencies & partnersAgency evaluationAgency remunerationAgency rostersAgency management

    Saving money without reducing your impact

    Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory…

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  10.    Digital In-Housing Benchmark - An Agency POV (Second Instalment)
    Programmatic & ad techAgencies & partnersAgency remunerationAgency managementMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA benchmark on In-housing Digital Media, from an agency point of view

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  11.    Advertisers believe they are still getting great value from their agencies post pandemic, WFA research
    Agencies & partnersAgency evaluationAgency remuneration

    Advertisers believe they are still getting great value from their agencies post pandemic, WFA research

    Clients acknowledge the need to pay more for diversity and sustainability commitments, as…

    Read more about "Advertisers believe they are still getting great value from their agencies post pandemic, WFA research"
  12.    Agencies feel more comfortable being honest with clients, WFA research
    Agencies & partnersAgency evaluationAgency remuneration

    Agencies feel more comfortable being honest with clients, WFA research

    But too many soft KPIs and “the wrong KPIs” are a rising concern

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