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Agencies & partnersAgency evaluationAgency remunerationAgency rostersAgency management
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Agencies & partnersAgency evaluationAgency remuneration
Advertisers believe they are still getting great value from their agencies post pandemic, WFA research
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Agencies & partnersAgency evaluationAgency remuneration
Agencies feel more comfortable being honest with clients, WFA research
But too many soft KPIs and “the wrong KPIs” are a rising concern