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Agencies & partnersAgency evaluationAgency remunerationAgency rostersAdvertising & policyAgency managementInclusive marketing
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Agency evaluationAgency remunerationCross-media measurementMarketing effectiveness
WFA Benchmark Results: Measuring Media Dollars & Performance
A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
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Agencies & partnersAgency evaluationAgency remunerationAgency rostersAgency managementMarketing structure
Benchmark: Exploring Innovative Agency Models
A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
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Agencies & partnersAgency remunerationAgency management
Benchmark: Media agency first party data liability caps
A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
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Agencies & partnersAgency remunerationAgency management
Benchmark: Media indemnities
A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…
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Agencies & partnersAgency remunerationAgency managementMarketing effectivenessValue of advertising
Media Forum meeting overview – Improving your inventory media (March 2022)
Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
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Agency remuneration
Media Forum Meeting Overview (12th May 2021)
Meeting overview and presentations from WFA’s Media Forum on 12th May 2021
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Agency remuneration
Spotlight: Media Contract Guidance Webinar – Global Best Practice
‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive…
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Agencies & partnersAgency evaluationAgency remunerationMarketing procurementMarketing procurement
Benchmark: Media Agency Fee Risk & Reward Models
WFA member benchmark on Media Agency Fee Risk & Reward Models
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Agency remuneration
Benchmark: Marketing spend tail end management
This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…
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Agencies & partnersAgency remunerationMarketing procurementMarketing procurement
Benchmark: Media spend on agency fees in South East Asia
WFA member survey for Media spend on agency fees in South East Asia markets
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Programmatic & ad techAgencies & partnersAgency remunerationAgency managementIn-housingMarketing operations
Benchmark: Digital in-housing from agency point of view
WFA benchmark on In-housing Digital Media, from agencies' point of view