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Global Marketer Week
Marketers at major multinationals say input from policy professionals is more relevant than ever
Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and…
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Benchmark: Recommended social media agencies in South-East Europe
WFA member benchmark on recommended social media agencies in South-East Europe.
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AI
Benchmark: AI in the Insights practice
WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.
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Digital policyCreativityAI
In case you missed it… Powerful WFA content from Q1
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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Marketing procurementAIMarketing procurement
Benchmark: Content adaptation at scale using automation and GenAI
WFA member benchmark exploring how WFA members are adapting content at scale
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Advertising & policy
WFA Benchmark: Environmental Claims findings report
WFA member benchmark on green claims and how brands are navigating increasing scrutiny
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Privacy & techAI
Benchmark: Gen AI on marketing creative
WFA member benchmark on guidelines on the use of generative AI in marketing creative
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Agencies & partnersAgency evaluationMarketing procurementMarketing procurement
Benchmark: Recommended PR agencies
WFA member benchmark on recommended PR agencies
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Agencies & partnersAgency evaluationMarketing procurementMarketing procurement
Benchmark: recommended adaptation/translation agencies
WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services…
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Agencies & partnersAgency evaluationMarketing procurementMarketing procurement
Benchmark: Recommended market research sources of data
WFA member benchmark on recommended market research sources of data for market research agency benchmarks
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Agencies & partnersAgency evaluationMarketing procurementMarketing procurement
Benchmark: Recommended POSM production companies
WFA member benchmark on recommended POSM production services across Europe
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Agencies & partnersAgency evaluationMarketing procurementMarketing procurement
Benchmark: Recommended packaging design agencies
WFA member benchmark on recommended packaging design agencies.