Posts about Benchmark

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  1.    Benchmark: Global Marketing Organisation Transformation
    Marketing structure

    Benchmark: Global Marketing Organisation Transformation

    WFA member benchmark exploring global marketing organisation transformation

    Read more about "Benchmark: Global Marketing Organisation Transformation"
  2. Marketing capabilities

    Benchmark: Sustainability Capability

    WFA member benchmark on industry best practices for building capability specifically around sustainability…

    Read more about "Benchmark: Sustainability Capability"
  3. Agencies & partnersAgency managementMarketing procurementMarketing procurement

    Benchmark: Shopper Marketing

    WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies

    Read more about "Benchmark: Shopper Marketing"
  4.    Co-operation between marketing and policy experts reaches unprecedented levels in Latin America
    Advertising & policy

    Co-operation between marketing and policy experts reaches unprecedented levels in Latin America

    Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA…

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  5.    Benchmark: Media Planning Tools

    Benchmark: Media Planning Tools

    WFA member research on media planning tools

    Read more about "Benchmark: Media Planning Tools"
  6. Marketing technologyMarketing capabilitiesMarketing technology

    Benchmark: Social Media Marketing Tools

    WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening

    Read more about "Benchmark: Social Media Marketing Tools"
  7.    Benchmark: Global and local brand consistency
    Marketing structureCMO

    Benchmark: Global and local brand consistency

    WFA member benchmark on centralising marketing assets and resources into a singular platform

    Read more about "Benchmark: Global and local brand consistency"
  8. AIMarketing capabilities

    Benchmark: Generative AI Upskilling

    WFA benchmark on upskilling marketing teams on the topic of generative AI

    Read more about "Benchmark: Generative AI Upskilling"
  9.    Survey: DEI in Content Production
    Agencies & partnersAdvertising & policyInclusive marketing

    Survey: DEI in Content Production

    WFA member survey exploring company maturity and practices related to DEI in content production.

    Read more about "Survey: DEI in Content Production"
  10. Marketing capabilities

    Benchmark: Centralised Marketing Hub

    WFA member benchmark on centralising marketing assets and resources into a singular platform

    Read more about "Benchmark: Centralised Marketing Hub"
  11.    Benchmark: Programmatic models
    Programmatic & ad techMarketing procurementMarketing procurement

    Benchmark: Programmatic models

    WFA member benchmark exploring how members are structuring programmatic models

    Read more about "Benchmark: Programmatic models"
  12. Agencies & partnersAgency rostersMarketing procurementMarketing procurement

    Benchmark: Panel service provider(s)

    WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).

    Read more about "Benchmark: Panel service provider(s)"