Posts about Channels

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  1.    Webinar+: Crisis clinic - Managing your media in the Covid epidemic
    ChannelsMarketing strategyMarketing operationsMarketing strategy

    Webinar+: Crisis clinic - Managing your media in the Covid epidemic

    This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…

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  2.    Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
    ChannelsAgencies & partnersAgency remunerationMarketing procurementMarketing structureMarketing procurement

    Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19

    This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and…

    Read more about "Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19"
  3.    Mind the Gap - 2020
    Audience measurementChannelsTrends & forecastsCross-media measurementMarketing effectivenessMedia transformation

    Mind the Gap - 2020

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
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  4.    Webinar: Social Commerce in China
    ChannelsAgencies & partnersAdvertising & policyAd techGDPRInfluencer marketing

    Webinar: Social Commerce in China

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…

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  5.    Benchmark: Developments in the Russian media market
    ChannelsMarketing procurementMarketing procurement

    Benchmark: Developments in the Russian media market

    This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push…

    Read more about "Benchmark: Developments in the Russian media market"
  6.    Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
    ChannelsTrends & forecastsGaming

    Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming

    During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…

    Read more about "Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming"
  7.    KPIs to consider when buying on TV in the MEA region
    ChannelsAgencies & partnersAgency remuneration

    KPIs to consider when buying on TV in the MEA region

    WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).

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  8.    Gaming Demystified: Unlocking brand growth opportunities in video gaming
    ChannelsIntegrated marketingTrends & forecastsGamingIntegrated marketingDigital media transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…

    Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"
  9.    Cannes 2019 Wrap
    ChannelsTrends & forecastsBrand purposeBrand reputationMarketing strategyCannes LionsMarketing strategy

    Cannes 2019 Wrap
    Open to WFA members only

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…

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  10.    TV and online video costs to rise considerably, forecasts show
    ChannelsTrends & forecastsMedia & analyticsMarketing strategyMarketing strategy

    TV and online video costs to rise considerably, forecasts show

    WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

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  11.    Media cost inflation & deflation forecasts 2019
    ChannelsTrends & forecastsMedia & analytics

    Media cost inflation & deflation forecasts 2019

    Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…

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  12.    Benchmark on Ecommerce capabilities
    ChannelsAgencies & partnersAgency evaluationAgency managementRetail media & ecommerceMarketing capabilities

    Benchmark on Ecommerce capabilities

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ecommerce capabilities"