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ChannelsMarketing strategyMarketing operationsMarketing strategy
Webinar+: Crisis clinic - Managing your media in the Covid epidemic
This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…
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ChannelsAgencies & partnersAgency remunerationMarketing procurementMarketing structureMarketing procurement
Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and…
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Audience measurementChannelsTrends & forecastsCross-media measurementMarketing effectivenessMedia transformation
Mind the Gap - 2020
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…Read more about "Mind the Gap - 2020" -
ChannelsAgencies & partnersAdvertising & policyAd techGDPRInfluencer marketing
Webinar: Social Commerce in China
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…
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ChannelsMarketing procurementMarketing procurement
Benchmark: Developments in the Russian media market
This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push…
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ChannelsTrends & forecastsGaming
Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…
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ChannelsAgencies & partnersAgency remuneration
KPIs to consider when buying on TV in the MEA region
WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
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ChannelsIntegrated marketingTrends & forecastsGamingIntegrated marketingDigital media transformation
Gaming Demystified: Unlocking brand growth opportunities in video gaming
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
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ChannelsTrends & forecastsBrand purposeBrand reputationMarketing strategyCannes LionsMarketing strategy
Cannes 2019 Wrap
In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
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ChannelsTrends & forecastsMedia & analyticsMarketing strategyMarketing strategy
TV and online video costs to rise considerably, forecasts show
WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media
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ChannelsTrends & forecastsMedia & analytics
Media cost inflation & deflation forecasts 2019
Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…
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ChannelsAgencies & partnersAgency evaluationAgency managementRetail media & ecommerceMarketing capabilities
Benchmark on Ecommerce capabilities
WFA member benchmark. For additional details, please log in.