Posts about Channels

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1. 
   Benchmark
   ChannelsMarketing procurementMarketing strategyMarketing procurementMarketing strategy

   Benchmark on media budget setting

   Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

   Read more about "Benchmark on media budget setting"
2. 
   Benchmark
   ChannelsMarketing technologyMarketing technologyMedia transformation

   Benchmark on supporting ecommerce with digital marketing

   Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

   Read more about "Benchmark on supporting ecommerce with digital marketing"
3. 
   Benchmark
   ChannelsIntegrated marketingIntegrated marketing

   Survey Results: Transmedia and multiscreen marketing

   Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

   Read more about "Survey Results: Transmedia and multiscreen marketing"
4. 
   Guides & templatesReport
   Ad fraudAudience measurementChannels

   WFA Media Charter (2008)

   This charter has been developed by the Media Committee of the WFA.

   Its aim is to state the advertisers’ principles and…
   Read more about "WFA Media Charter (2008)"