Posts about Media governance

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  1.    We’re ready for a return to Reach and Frequency
    Audience measurementChannelsProgrammatic & ad techCross-media measurementMarketing technologyHaloMarketing technology

    We’re ready for a return to Reach and Frequency

    A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…

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  2.    L’Oréal Chief Media Officer to take on Media Forum co-chair role

    L’Oréal Chief Media Officer to take on Media Forum co-chair role

    Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working…

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  3.    Halo CMM Community Townhall Meeting
    Audience measurementCross-media measurement

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

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  4.    Media budgets are on the rise, finds WFA and Ebiquity annual research

    Media budgets are on the rise, finds WFA and Ebiquity annual research

    Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…

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  5.    Privacy Spotlight: India
    Programmatic & ad techPrivacy & tech

    Privacy Spotlight: India

    An in-depth overview of recent privacy developments in India impacting brand advertisers.

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  6.    Spotlight: An update on Google’s Privacy Sandbox
    Programmatic & ad techPrivacy & tech

    Spotlight: An update on Google’s Privacy Sandbox

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

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  7.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraudAudience measurementProgrammatic & ad techAgencies & partnersAdvertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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  8.    My five takeaways from Cannes 2023
    Programmatic & ad techAdvertising & policyBrand purposeCreativityMarketing technologyCannes LionsInclusive marketingSustainabilityMarketing technologyMedia transformation

    My five takeaways from Cannes 2023

    This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…

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  9.    Media Contract Guidance for Advertisers: Global Best Practice
    Agency remuneration

    Media Contract Guidance for Advertisers: Global Best Practice

    WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.

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  10.    Media Contract Guidance for Advertisers: Focus on China

    Media Contract Guidance for Advertisers: Focus on China

    The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency…

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  11.    “We’re going to have to be amazingly humble”
    Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekMarketing operationsMedia transformation

    “We’re going to have to be amazingly humble”

    WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…

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  12.    WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
    Global Marketer Week

    WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0

    Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering…

    Read more about "WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0"