Related content
-
Audience measurementChannelsProgrammatic & ad techCross-media measurementMarketing technologyHaloMarketing technology
We’re ready for a return to Reach and Frequency
A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…
-
L’Oréal Chief Media Officer to take on Media Forum co-chair role
Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working…
-
Audience measurementCross-media measurement
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement
-
Media budgets are on the rise, finds WFA and Ebiquity annual research
Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…
-
Programmatic & ad techPrivacy & tech
Privacy Spotlight: India
An in-depth overview of recent privacy developments in India impacting brand advertisers.
-
Programmatic & ad techPrivacy & tech
Spotlight: An update on Google’s Privacy Sandbox
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
-
Ad fraudAudience measurementProgrammatic & ad techAgencies & partnersAdvertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
-
Programmatic & ad techAdvertising & policyBrand purposeCreativityMarketing technologyCannes LionsInclusive marketingSustainabilityMarketing technologyMedia transformation
My five takeaways from Cannes 2023
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
-
Agency remuneration
Media Contract Guidance for Advertisers: Global Best Practice
WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.
-
Media Contract Guidance for Advertisers: Focus on China
The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency…
-
Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekMarketing operationsMedia transformation
“We’re going to have to be amazingly humble”
WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
-
Global Marketer Week
WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering…