Posts about Media governance

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1. 
   Event reports
   Programmatic & ad techIn-housingMedia transformation

   Media Forum meeting overview (October 2018, Amsterdam)

   Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

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2. 
   Event reports
   Ad fraudProgrammatic & ad techIn-housingMedia transformation

   Media Forum Meeting Overview (November 2018, New York)

   Overview of the Media Forum held on November 7th, 2019 in New York.

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3. 
   Video
   Cannes Lions

   WFA talks Better Marketing: Platform challenges

   At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio…

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4. 
   Video

   Webinar: Independent media advisors

   Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a…

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5. 
   Event reports
   Agencies & partnersAgency rosters

   Media Forum Meeting Overview (April 2018, New York)

    Overview of the Media Forum held in April 2018 in New York City.

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6. 
   Expert opinion
   Media transformation

   The media transformers?

   When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.

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7. 
   Press releases

   Major multinationals go beyond auditing as independent advisor role evolves

   Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as…

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8. 
   Benchmark
   Agencies & partnersAgency evaluationMarketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

   Survey on Global internal media structure & organisation

    WFA member survey. For additional details, please log in.

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9. 
   Press releases
   Ad fraud

   Global marketers making radical changes to media management

   WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…

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10. News

    Swiss advertisers launch price/performance index

    SWA Switzerland's index aims to better monitor market price developments and ensure greater transparency

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11. 
    Press releases

    WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role

    Deutsche Telekom’s Gerhard Louw has been named as the new co-chair of the WFA Media Forum.

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12. 
    Expert opinion
    Global Marketer Week

    Change media management

    Digitisation has ushered in a new dawn for media management. Layers of technology, a rapidly evolving ecosystem, transparency…

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