Posts about Media governance

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  1.    Media Forum meeting overview (October 2018, Amsterdam)
    Programmatic & ad techIn-housingMedia transformation

    Media Forum meeting overview (October 2018, Amsterdam)

    Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

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  2.    Media Forum Meeting Overview (November 2018, New York)
    Ad fraudProgrammatic & ad techIn-housingMedia transformation

    Media Forum Meeting Overview (November 2018, New York)

    Overview of the Media Forum held on November 7th, 2019 in New York.

    Read more about "Media Forum Meeting Overview (November 2018, New York)"
  3.    WFA talks Better Marketing: Platform challenges
    Cannes Lions

    WFA talks Better Marketing: Platform challenges

    At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio…

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  4.    Webinar: Independent media advisors

    Webinar: Independent media advisors

    Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a…

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  5.    Media Forum Meeting Overview (April 2018, New York)
    Agencies & partnersAgency rosters

    Media Forum Meeting Overview (April 2018, New York)

     Overview of the Media Forum held in April 2018 in New York City.

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  6.    The media transformers?
    Media transformation

    The media transformers?

    When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.

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  7.    Major multinationals go beyond auditing as independent advisor role evolves

    Major multinationals go beyond auditing as independent advisor role evolves

    Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as…

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  8.    Survey on Global internal media structure & organisation
    Agencies & partnersAgency evaluationMarketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

    Survey on Global internal media structure & organisation

     WFA member survey. For additional details, please log in.

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  9.    Global marketers making radical changes to media management
    Ad fraud

    Global marketers making radical changes to media management

    WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…

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  10. Swiss advertisers launch price/performance index

    SWA Switzerland's index aims to better monitor market price developments and ensure greater transparency

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  11.    WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role

    WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role

    Deutsche Telekom’s Gerhard Louw has been named as the new co-chair of the WFA Media Forum.

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  12.    Change media management
    Global Marketer Week

    Change media management

    Digitisation has ushered in a new dawn for media management. Layers of technology, a rapidly evolving ecosystem, transparency…

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