Posts about Programmatic & ad tech

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  1.    My five takeaways from Cannes 2023
    Programmatic & ad techAdvertising & policyBrand purposeCreativityMarketing technologyCannes LionsInclusive marketingSustainabilityMarketing technologyMedia transformation

    My five takeaways from Cannes 2023

    This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…

    Read more about "My five takeaways from Cannes 2023"
  2.    UK programmatic audit suggests improvements in online advertising transparency
    Ad fraudProgrammatic & ad tech

    UK programmatic audit suggests improvements in online advertising transparency

    Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…

    Read more about "UK programmatic audit suggests improvements in online advertising transparency"
  3.    Digital In-Housing Benchmark - An Agency POV (Second Instalment)
    Programmatic & ad techAgencies & partnersAgency remunerationAgency managementMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA benchmark on In-housing Digital Media, from an agency point of view

    Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"
  4.    Spotlight: Programmatic Supply-Chain Solutions
    Programmatic & ad techCross-media measurement

    Spotlight: Programmatic Supply-Chain Solutions

    Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…

    Read more about "Spotlight: Programmatic Supply-Chain Solutions"
  5.    Charting a new course in media for 2022 and beyond
    Ad fraudAudience measurementChannelsProgrammatic & ad tech

    Charting a new course in media for 2022 and beyond

    WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…

    Read more about "Charting a new course in media for 2022 and beyond"
  6.    Media Forum Meeting Overview (24th February 2022)
    Programmatic & ad techAdvertising & policyCross-media measurement

    Media Forum Meeting Overview (24th February 2022)

    Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.

    Read more about "Media Forum Meeting Overview (24th February 2022)"
  7.    Spotlight: Preparing for digital media’s privacy-first future | Episode 4
    Programmatic & ad tech

    Spotlight: Preparing for digital media’s privacy-first future | Episode 4

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 4"
  8.    WFA launches global guide to media contracts excellence
    Programmatic & ad tech

    WFA launches global guide to media contracts excellence

    The guide looks at ten areas of best practice around the world

    Read more about "WFA launches global guide to media contracts excellence"
  9.    Spotlight: Preparing for digital media’s privacy-first future | Episode 3
    Programmatic & ad tech

    Spotlight: Preparing for digital media’s privacy-first future | Episode 3

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"
  10.    Benchmark: Digital in-housing from agency point of view
    Programmatic & ad techAgencies & partnersAgency remunerationAgency managementIn-housingMarketing operations

    Benchmark: Digital in-housing from agency point of view

    WFA benchmark on In-housing Digital Media, from agencies' point of view

    Read more about "Benchmark: Digital in-housing from agency point of view"
  11.    Spotlight: Preparing for digital media’s privacy-first future | Episode 2
    Programmatic & ad tech

    Spotlight: Preparing for digital media’s privacy-first future | Episode 2

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 2"
  12.    Spotlight: Preparing for digital media’s privacy-first future | Episode 1
    Programmatic & ad tech

    Spotlight: Preparing for digital media’s privacy-first future | Episode 1

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 1"