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ANA seeks probe of ‘industry waste’ in programmatic advertising in the US
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WFA position paper on the EU Digital Markets Act
WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online…
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Spotlight: Digital media and the demise of identity
The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…
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Media Forum Meeting Overview (November & December 2020)
Overview of the Media Forum held on 19 November and 3 December 2020
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Media Forum Meeting Overview (November 2020, Singapore)
Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.
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Colombian association shines a light on the digital media ecosystem
ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic
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Programmatic & Data Forum Meeting Overview (September 2020)
Overview of the Media Forum held on 9 September, 2020.
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Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
In-house and hybrid trading models now used by 84% of respondents
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Programmatic Data & Technology (2020)
The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…
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Webinar+: Programmatic supply-chain transparency
This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…
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Programmatic & ad tech
ISBA investigates the UK’s programmatic supply chain
UK advertiser association publishes study on transparency in programmatic advertising
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Webinar: Making the most of Dynamic Creative Optimisation (DCO)
This webinar covers how to create a unified operating model that brings creative and media closer.