Posts about Programmatic & ad tech

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  1.    ANA seeks probe of ‘industry waste’ in programmatic advertising in the US
    Programmatic & ad tech

    ANA seeks probe of ‘industry waste’ in programmatic advertising in the US

    U.S. advertiser association issues RFP for study on automated ad buying

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  2.    WFA position paper on the EU Digital Markets Act
    Programmatic & ad techAdvertising & policyDigital policyAd tech

    WFA position paper on the EU Digital Markets Act

    WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online…

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  3.    Spotlight: Digital media and the demise of identity
    Audience measurementChannelsProgrammatic & ad tech

    Spotlight: Digital media and the demise of identity

    The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…

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  4.    Media Forum Meeting Overview (November & December 2020)
    Programmatic & ad techMarketing technologyMarketing technology

    Media Forum Meeting Overview (November & December 2020)

    Overview of the Media Forum held on 19 November and 3 December 2020

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  5.    Media Forum Meeting Overview (November 2020, Singapore)
    Programmatic & ad techMarketing technologyMarketing technology

    Media Forum Meeting Overview (November 2020, Singapore)

    Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.

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  6.    Colombian association shines a light on the digital media ecosystem
    Ad fraudProgrammatic & ad tech

    Colombian association shines a light on the digital media ecosystem

    ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic

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  7.    Programmatic & Data Forum Meeting Overview (September 2020)
    Programmatic & ad techMarketing technologyMarketing technology

    Programmatic & Data Forum Meeting Overview (September 2020)

    Overview of the Media Forum held on 9 September, 2020.

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  8.    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
    Programmatic & ad techAd techMarketing technologyMarketing technology

    Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals

    In-house and hybrid trading models now used by 84% of respondents

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  9.    Programmatic Data & Technology (2020)
    Programmatic & ad techAd techMarketing technologyMarketing technology

    Programmatic Data & Technology (2020)

    The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…

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  10.    Webinar+: Programmatic supply-chain transparency
    Programmatic & ad techMarketing technologyMarketing operationsMarketing technology

    Webinar+: Programmatic supply-chain transparency

    This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…

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  11.    ISBA investigates the UK’s programmatic supply chain
    Programmatic & ad tech

    ISBA investigates the UK’s programmatic supply chain

    UK advertiser association publishes study on transparency in programmatic advertising

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  12.    Webinar: Making the most of Dynamic Creative Optimisation (DCO)
    Programmatic & ad techAd techMarketing procurementMarketing technologyMarketing procurementMarketing technology

    Webinar: Making the most of Dynamic Creative Optimisation (DCO)

    This webinar covers how to create a unified operating model that brings creative and media closer.

    Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"