Posts about Advertising & policy

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1. 
   Report
   Advertising & policyAI

   Generative and Agentic AI are coming for media

   Open to WFA members only

   New research reveals that generative and agentic AI is set to have a major impact on media practices.

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2. 
   Event reports
   Advertising & policyDigital policy

   DG JUST Exchange of Views on the EU Digital Fairness Act

   On 12 June, WFA held an engaging exchange of views with Martins Prieditis, Deputy Head of Unit at DG JUST on the upcoming proposal…

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3. 
   Briefings & position papers
   Advertising & policyInclusive marketing

   European Accessibility Act: What it means for marketers

   Open to WFA members only

   A one-pager on the European Accessibility Act (EAA) which aims to improve the accessibility of key products and services for people…

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4. 
   Event reports
   Advertising & policyDigital policy

   PAG Meeting Overview (May 2025)

   Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 May 2025.

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5. 
   Briefings & position papers
   Advertising & policy

   A Global Roadmap for HFSS Ad Standards

   Open to WFA members only

   Practical guidance on how to evolve advertising self-regulation and preserve the private sector’s license to…

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6. 
   Advertising & policyAI

   WFA Survey: using and governing AI influencers

   WFA research on how brands are using and governing AI influencers.

   Read more about "WFA Survey: using and governing AI influencers"
7. 
   Event reports
   Advertising & policyGlobal Marketer Week

   Policy Forum Meeting Overview (Global Marketer Week Brussels 2025)

   An overview of the Policy Forum held in Brussels on 19 March 2025

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8. 
   Advertising & policy

   RAC Programme Meeting Overview (February 2025)

   An overview of the Responsible Advertising and Children (RAC) programme meeting held online on 26 February…

   Read more about "RAC Programme Meeting Overview (February 2025)"
9. 
   Event reports
   Advertising & policyDigital policy

   PAG Meeting Overview (February 2025)

   Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 4 February 2025

   Read more about "PAG Meeting Overview (February 2025)"
10. 
    News
    Advertising & policy

    Australian association launches new environmental claims code

    From 1 March, Australian advertisers will have to back up environmental claims with clear evidence

    Read more about "Australian association launches new environmental claims code"
11. 
    Video
    Agency evaluationAgency remunerationAdvertising & policyAgency managementMarketing effectivenessMarketing procurementMarketing technologyMarketing capabilitiesMarketing procurementMarketing technology

    Knowledge Spotlight: Trends in the APAC New Business Landscape

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

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12. 
    Briefings & position papers
    Advertising & policyDigital policy

    WFA position paper on EU Digital Fairness Fitness Check

    Potential policy positions that will guide WFA's advocacy on the Digital Fairness Act’s future legislative process as well as…

    Read more about "WFA position paper on EU Digital Fairness Fitness Check"