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Cannes Lions
Multinational marketing budgets coming under greater scrutiny
New WFA research shows that brands are taking more time to articulate what they stand for and changing the markets they invest…
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Sustainability
WFA revamps its approach to Sustainable Marketing
WFA’s Planet Pledge will transition to a new, open community for all WFA members. By making it cross-cutting, all WFA…
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Marketing capabilities
Unilever leader becomes Co-Chair of WFA’s Marketing Capability Forum
Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence, will help…
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Global Marketer WeekHalo
In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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Channels
Media price inflation trending towards long-term averages
The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit…
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In the spotlight: Belgian Advertisers Association’s Luc Suykens
Meet Luc Suykens, CEO of Belgium’s UBA
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Associations in GCC and Switzerland elect new leadership
Dubai-based ABG and the Swiss association of advertisers, SWA/ASA, announce new leadership for the upcoming years
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What are national associations doing on influencer marketing?
Associations from Canada, Finland, France and Malaysia share their strategies for promoting responsible influencer marketing
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RVD’s Ahmet Pura appointed first president of new TÜREK Union
Turkish-led initiative aims to strengthen marketing and media ties across the Turkic World
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President's Awards
WFA President’s Awards recognise five key industry initiatives in 2025
Industry associations from the Netherlands, Italy, Sweden and the US all recognised with a special award for France and the…
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Global Marketer Week
Allwyn Chief Brand Officer David Wheldon named as new WFA President
Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior…
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Eight new members join WFA
A raft of new corporate members has signed up to join WFA, taking total membership to more than 150 and reflecting the strong value…