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  1.    CMOs share biggest lessons of 2025
    Cannes Lions

    CMOs share biggest lessons of 2025

    Coping with uncertainty, boosting creativity and focusing on your people are key agenda items for many CMOs.

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  2.    The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab
    Candid CMO

    The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab

    When you’ve been with the company since Day 1, change is inevitable. Cheryl Goh, Group VP of Marketing at Grab, explains how…

    Read more about "The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab"
  3.    8 CMOs: “My big insight from Cannes”
    Cannes Lions

    8 CMOs: “My big insight from Cannes”

    Each marketer will have taken something different from their Cannes experience this year. We asked eight CMOs for their key…

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  4.    8 CMOs on how AI is changing brand marketing
    Cannes Lions

    8 CMOs on how AI is changing brand marketing

    WFA members reveal how AI is already impacting on their processes and people and how they plan to develop their…

    Read more about "8 CMOs on how AI is changing brand marketing"
  5.    In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more
    AI

    In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…

    Read more about "In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more"
  6.    Celebrating creativity with #NotInCannes
    Cannes Lions

    Celebrating creativity with #NotInCannes

    While many in our industry were in Cannes last month celebrating creativity, members of WFA’s Asia Advisory…

    Read more about "Celebrating creativity with #NotInCannes"
  7.    Uncertainty on the Croisette
    Cannes Lions

    Uncertainty on the Croisette

    Talk of AI dominated Cannes, but I believe creativity will continue to make the difference in a world focused on data and tech. Some…

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  8.    Key trends from Cannes jurors and commentators
    Cannes Lions

    Key trends from Cannes jurors and commentators

    Cannes Lions jury presidents and commentators share their views on this year's edition of the festival.

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  9.    What do CMOs want from Cannes?
    Cannes Lions

    What do CMOs want from Cannes?

    Delegates at WFA Global Marketer Week were asked what the issues were they would like to see make headlines at Cannes Lions this…

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  10.    AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents
    Marketing technologyAIMarketing technology

    AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

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  11.    The Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich
    Candid CMO

    The Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich

    Conny Kalcher, Group Chief Customer Officer at Zurich Insurance, explains the appeal of the insurance industry and how the right…

    Read more about "The Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich"
  12.    WFA Better Marketing Pod Episode 41 with Marcel Marcondes, AB InBev
    Brand reputation

    WFA Better Marketing Pod Episode 41 with Marcel Marcondes, AB InBev

    The marketing landscape is undergoing profound shifts, requiring marketers to rethink traditional approaches. At the forefront of…

    Read more about "WFA Better Marketing Pod Episode 41 with Marcel Marcondes, AB InBev"