Posts about AI

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  1.    Tackling the nitty gritty of Generative AI
    Marketing technologyAIMarketing technologyMarketing technology

    Tackling the nitty gritty of Generative AI

    No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…

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  2.    Spotlight: Creative briefing - using AI to stoke EI
    CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology

    Spotlight: Creative briefing - using AI to stoke EI

    WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…

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  3.    Spotlight: Search Engine Optimisation (SEO)
    Agency remuneration & contractsAI

    Spotlight: Search Engine Optimisation (SEO)

    The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.

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  4.    Data Ethics Workshop: Generative AI
    Digital policyAIData collection & privacy

    Data Ethics Workshop: Generative AI

    WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…

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  5.    Benchmark: Generative AI training
    AI

    Benchmark: Generative AI training

    WFA member benchmark exploring training in Generative AI.

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  6.    Spotlight: The impact of AI on Production
    Marketing technologyAIMarketing technologyMarketing technology

    Spotlight: The impact of AI on Production

    Are we seeing genuine innovation or just greater efficiency?

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  7.    GenAI figures in most brands’ marketing plans, says new WFA research
    Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technology

    GenAI figures in most brands’ marketing plans, says new WFA research

    A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…

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  8.    Will AI boost DEI efforts in advertising or destroy them?
    Diversity & InclusionAI

    Will AI boost DEI efforts in advertising or destroy them?

    Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and…

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  9.    GARM launches Generative AI and Metaverse brand safety playbook
    Brand safetyBrand safetyAI

    GARM launches Generative AI and Metaverse brand safety playbook
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    GARM has launched a new guide to incorporate brand…

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  10.    If Artificial Intelligence can end humanity, just imagine what it can do for marketing!
    Digital policyAI

    If Artificial Intelligence can end humanity, just imagine what it can do for marketing!

    If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…

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