Posts about AI

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  1.    What do marketers want to see in Cannes?
    Brand purposeCreativityGlobal Marketer WeekMarketing technologyCannes LionsAICMOMarketing technology

    What do marketers want to see in Cannes?

    We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…

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  2.    Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty
    Inclusive marketingAI

    Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty

    This case study was originally published in the WFA DEI in Content Production guide (June…

    Read more about "Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty"
  3.    CMO, the impossible job?
    CreativityGlobal Marketer WeekMarketing technologyAIMarketing technology

    CMO, the impossible job?

    Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…

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  4.    How to build better brands?
    Brand purposeBrand reputationCreativityGlobal Marketer WeekMarketing technologyAIDigital media transformationMarketing technology

    How to build better brands?

    CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.

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  5.    From AI to Audiences: Key Takeaways from Global Marketer Week 2024
    CreativityGlobal Marketer WeekMarketing technologyAIMarketing technology

    From AI to Audiences: Key Takeaways from Global Marketer Week 2024

    It was a massive week of insights and inspiration in Toronto. Brenna Brandes, Junior Marketing Services Manager at WFA, picks out…

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  6.    This month in AI: new tools, content labelling, voice cloning and licensing deals
    Digital policyMarketing technologyAIMarketing technology

    This month in AI: new tools, content labelling, voice cloning and licensing deals

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…

    Read more about "This month in AI: new tools, content labelling, voice cloning and licensing deals"
  7.    AI Community meeting overview (April 2024)
    Advertising & policyDigital policyAI

    AI Community meeting overview (April 2024)

    Overview of the AI Community meeting held remotely on 24 April 2024.

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  8.    This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers
    Digital policyAI

    This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. As AI…

    Read more about "This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers"
  9.    WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
    CreativityMarketing technologyAIMarketing technology

    WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal

    In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week…

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  10.    Spotlight: The Democratisation of Virtual Production
    CreativityMarketing procurementAIMarketing procurement

    Spotlight: The Democratisation of Virtual Production

    The past few years have seen the emergence and evolution of virtual production.

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  11.    APAC Spotlight: Creative briefing - using AI to stoke EI
    Agencies & partnersCreativityMarketing technologyAIDigital media transformationMarketing technology

    APAC Spotlight: Creative briefing - using AI to stoke EI

    WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…

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  12.    Benchmark: AI in the Insights practice
    AI

    Benchmark: AI in the Insights practice

    WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.

    Read more about "Benchmark: AI in the Insights practice"