Related content
-
Programmatic & ad techAgencies & partnersAgency remunerationAd techMarketing procurementMarketing procurement
Benchmark on retargeting investment & approach
Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
-
ChannelsMarketing procurementMarketing strategyMarketing procurementMarketing strategy
Benchmark on media budget setting
Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
-
Marketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology
Survey on Digital Transformation
The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…
-
Media & analyticsMarketing structure
Marketing in Africa Interim regional survey results
This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…
-
Ad fraudAudience measurementAgencies & partnersAgency evaluationAgency remunerationMedia & analytics
Survey on ROMI - Your approach & measurement
Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
-
ChannelsMarketing technologyMarketing technologyMedia transformation
Benchmark on supporting ecommerce with digital marketing
Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
-
Agencies & partnersAgency evaluationDigital media transformationMedia transformation
Survey on digital investment trends and digital agency management
Survey looking at current and future projected digital marketing investment trends among WFA members.
-
Advertising & policyBrand purposeBrand reputationGlobal Marketer Week
7 Deadly Sins of Marketing
New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
-
Ad fraudDigital media transformation
Survey on digital media auditing
Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…
-
Agencies & partnersAgency remunerationAgency rostersAgency management
Survey on adserving management & payment
Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…
-
ChannelsIntegrated marketingIntegrated marketing
Survey Results: Transmedia and multiscreen marketing
Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
-
Agencies & partnersAgency rostersAgency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement
Benchmark on splitting strategic media planning from buying
Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…