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  1.    Benchmark on retargeting investment & approach
    Programmatic & ad techAgencies & partnersAgency remunerationAd techMarketing procurementMarketing procurement

    Benchmark on retargeting investment & approach

    Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

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  2.    Benchmark on media budget setting
    ChannelsMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Benchmark on media budget setting

    Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

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  3.    Survey on Digital Transformation
    Marketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology

    Survey on Digital Transformation

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…

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  4.    Marketing in Africa Interim regional survey results
    Media & analyticsMarketing structure

    Marketing in Africa Interim regional survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…

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  5.    Survey on ROMI - Your approach & measurement
    Ad fraudAudience measurementAgencies & partnersAgency evaluationAgency remunerationMedia & analytics

    Survey on ROMI - Your approach & measurement

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

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  6.    Benchmark on supporting ecommerce with digital marketing
    ChannelsMarketing technologyMarketing technologyMedia transformation

    Benchmark on supporting ecommerce with digital marketing

    Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

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  7.    Survey on digital investment trends and digital agency management
    Agencies & partnersAgency evaluationDigital media transformationMedia transformation

    Survey on digital investment trends and digital agency management

    Survey looking at current and future projected digital marketing investment trends among WFA members.

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  8.    7 Deadly Sins of Marketing
    Advertising & policyBrand purposeBrand reputationGlobal Marketer Week

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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  9.    Survey on digital media auditing
    Ad fraudDigital media transformation

    Survey on digital media auditing

    Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…

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  10.    Survey on adserving management & payment
    Agencies & partnersAgency remunerationAgency rostersAgency management

    Survey on adserving management & payment

    Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…

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  11.    Survey Results: Transmedia and multiscreen marketing
    ChannelsIntegrated marketingIntegrated marketing

    Survey Results: Transmedia and multiscreen marketing

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

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  12.    Benchmark on splitting strategic media planning from buying
    Agencies & partnersAgency rostersAgency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on splitting strategic media planning from buying

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

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