Posts about Matt Green

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1. 
   Video
   Digital media transformationMedia transformation

   Spotlight: 3rd Party Cookies live on… but not for long!

   Matt Prohaska, Lauren Coppin and Michael Ouellette from Prohaska Consulting as we hear more on what should…

   Read more about "Spotlight: 3rd Party Cookies live on… but not for long!"
2. 
   Video
   Agency evaluationAgency remunerationMedia transformation

   Webinar WFA-IARD sobre Publicidad de Alcohol

   Estableciendo estándares que protejan efectivamente a los menores en entornos digitales.

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3. 
   Video
   Agency evaluationAgency remunerationMedia transformation

   Spotlight: The Future of Media Agency Remuneration

   Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the…

   Read more about "Spotlight: The Future of Media Agency Remuneration"
4. 
   Report
   Agency evaluationAgency remunerationAgency managementMarketing technologyMarketing structureAIMarketing technology

   Three-quarters of brands want to change their agency remuneration model

   Open to WFA members only

   According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…

   Read more about "Three-quarters of brands want to change their agency remuneration model"
5. 
   News
   Channels

   Five takeouts from the predicted media inflation rises

   Open to WFA members only

   Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…

   Read more about "Five takeouts from the predicted media inflation rises"
6. 
   Event reports
   Media transformation

   Media Forum Meeting Overview, October 2024

   Overview of the WFA Media Forum meeting, held in person in…

   Read more about "Media Forum Meeting Overview, October 2024"
7. 
   Report
   Audience measurementChannelsProgrammatic & ad tech

   WFA Outlook report: Media inflation set to rise in 2025 and 2026

   Open to WFA members only

   9 out of 10 top global markets expected to see prices rise more than in 2024.

   Read more about "WFA Outlook report: Media inflation set to rise in 2025 and 2026"
8. 
   Video
   Audience measurementCross-media measurement

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
9. 
   Video
   Audience measurementCross-media measurement

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
10. 

    Media Forum, Remote, September 2024

    Overview of the WFA Media Forum meeting, held…

    Read more about "Media Forum, Remote, September 2024"
11. 
    Benchmark

    Benchmark: Media Planning Tools

    WFA member research on media planning tools

    Read more about "Benchmark: Media Planning Tools"
12. 
    Event reports

    Media Forum, Singapore, 2024

    Overview of the WFA Media Forum meeting, held in Singapore as a part of WFA’s Forum…

    Read more about "Media Forum, Singapore, 2024"