Posts about Matt Green

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1. 
   Event reports
   Media transformation

   Media Forum, Remote, July 2024

   Overview of the WFA Media Forum meeting, held remotely via Zoom

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2. 
   Media transformation

   Media Board, Cannes, June 2024

   Overview of the WFA Media Board meeting, held in Cannes in June…

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3. 
   Event reports
   Marketing structure

   Media Forum APAC Meeting Overview (April 2024)

   Overview of the WFA Media Forum Asia Pacific held in person in Singapore

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4. 
   Event reports
   Media transformation

   Media Forum Meeting Overview, Toronto, May 2024

   Overview of the WFA Media Forum meeting, held in Toronto 

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5. 
   VideoReport
   Agency evaluationMedia transformation

   Spotlight: Navigating global media demand and pricing trends – 2024 & beyond

   Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024…

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6. 
   Event reports
   Marketing effectivenessMedia transformation

   WFA Media Forum March 2024: Forum Connect Amsterdam

   Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…

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7. 
   Report
   Audience measurementChannelsProgrammatic & ad techCross-media measurement

   Media price inflation falls marginally in WFA Outlook poll of predictions

   TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…

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8. 
   Video
   Marketing effectiveness

   WFA Media Forum April 2024: AI and Retail Media

   Introduction to WFA AI Community & Retail Media deep dive.

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9. 
   Video
   Audience measurementCross-media measurement

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement

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10. 
    News
    Audience measurementChannelsProgrammatic & ad techCross-media measurementMarketing technologyHaloMarketing technology

    We’re ready for a return to Reach and Frequency

    A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…

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11. 
    News

    L’Oréal Chief Media Officer to take on Media Forum co-chair role

    Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working…

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12. 
    Report
    Advertising & policyMarketing effectivenessMarketing technologyMarketing technology

    Brands are trailing on data transformation

    If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…

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